The newspaper of Imperial College London
 Issue 125, 15 January 2003
The future starts here«
Knighthood for head of surgery«
Proud Ravinder knighted«
Sparks across the park«
Taking LEAD with seven point plan«
Advanced Civil Engineering Education Initiative«
Britain's earliest TB victim«
Professor Peter Hills«
Academic training courses«
Optimising performance«
Shining a new light on the eye«
Imperial College Volunteer Centre«
New look gym at Wye«
In brief«
Media spotlight«
What's onů«

The future starts here

By Sir Richard Sykes

"We start the New Year with a period of highly visible change; the launch of the Imperial College London brand. Whilst it has been in preparation for nearly a year, for most members of the College, today is the first time you will have seen the new look.

Of course, the visual identity is only part of the brand, which rests on what we are like (our personality), what we value and how we express it.

You can see a practical guide, plus a toolkit of templates for stationery and presentations, at You will need your College login to gain access.

For any new initiative, an atmosphere of understanding and support amongst the internal community is vital. As Machiavelli knew, ' There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new system.'

Yet our capacity to embrace change will dictate our ability to compete in the global market place. In the short term, this may involve some extra effort. But in the long term, the potential rewards are enormous.

We now have the tools to communicate clearly and consistently, simplifying the day-to-day tasks of producing letters, presentations, adverts and so on. Used correctly, these will contribute to achieving our strategic goals of recruiting the best students and staff, and attracting new sources of funding.

As an organisation, we know that we are academically excellent, forward thinking and entrepreneurial; and that we are not afraid to take the lead. If we work together with a real desire to meet the challenge, we can expect great things."

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