Imperial's branding project, launched in January 2003, has won a
Silver Medal in the Circle of Excellence Awards Program, held by
the Council for Advancement and Support in Education (CASE).
Imperial is the only UK institution to achieve recognition in
any category of the 2003 Awards Program. The branding project was
undertaken to promote a wider understanding of the College's aims
and achievements while delivering the tools to promote, portray and
position the College more effectively.
The project was directed by Imperial's head of communications,
Lynda Davies, in partnership with FutureBrand. David Grainger of
FutureBrand commented: "The excellence and quality of its teaching
and research have earned Imperial College London the reputation as
one of the very best universities in the world. Our opportunity was
to help Lynda and her team build on this enviable reputation and
express the vision, personality and culture of the university in a
dynamic, cosmopolitan and inspiring way."
The initial audit and review of Imperial's key attitudes and
audiences was conducted by Geoff Potter, co-founder of Stonehenge
Public Relations Ltd. "Imperial are to be congratulated on allowing
us to undertake a strategic, in-depth analysis of what the College
stands for and how it communicates. The outcome of this study
produced a firm foundation for the College to build its rejuvenated
brand," he said.
The implementation team leaders included Liz Carr, Kate
Fielding, Saskia Daniel, (Communications); Barbara Foran (HR);
Andrew Rabeneck, Brian Hill-Samuel, Judy Norman, (Estates); Andy
Hitchman, John Whitlow (Purchasing); Paul Hudson, (Catering and
Conferences); and Caroline Rouault, (ICT).
"Imperial has done incredibly well to rate so highly in these
awards, especially as it is up against the world and not just
competing against other UK institutions," said Joanna Motion,
vice-president for international operations, CASE Europe. "This is
an achievement to be proud of."
Lynda Davies added: "The CASE award brings international
recognition for our achievement in taking on a branding project and
implementing it effectively. This is tremendous for the College as
a whole and rewards the project team in particular for their
dedication and effort."
The Silver Medal will be awarded to Imperial College London in
September. www.case.org
