Open innovation and creative thinking techniques
14 May 2018
- Duration: 1 day
- 10% ICL staff
- 10% ERCG members
- Contact us
How do you remain competitive in today's fast moving business environment? New technologies are no longer enough to sustain and grow business. The pace of new technology development and globalisation requires new ideas, new processes and new business models.
To keep up with change organisations need to accelerate their innovation and look beyond their boundaries for new sources of ideas.
Open Innovation is a potential answer to tap into creativity and knowledge outside an organisation. It exploits a creative power of users, communities and customers to co-develop new products, services and processes.
The course will explore an emerging range of companies using open business models (e.g. Google, Facebook) and challenging traditional business approaches. It will cover a creative thinking process and idea development tools which will be supported by practical group exercises.
Sessions will include:
- Open innovation
- Open business models
- Creativity: what, why, how
- Brainstorming and mindmaps
- Idea evaluation techniques
- Group exercises
Prior to the course delegates will be given a questionnaire to analyse a level of innovation within the organisation of their choice.
Benefits of attending?
Delegates will benefit from identifying open innovation sources and open business models to expand their knowledge of developing partnership and co-creation approaches.
By the end of the course delegates will be able to practically use creative thinking techniques to drive their organisations' innovation agenda.
Who should attend?
The course is specifically designed for delegates wishing to develop their creative thinking skills and techniques which can be successfully used for innovation management, entrepreneurship, new service development and decision-making.