Module Leader

Dr Stephen Green

Learning Outcomes

  • Demonstrate knowledge of a range of advanced Industrial design process tools
  • Apply advanced industrial design process tools to a physical touchpoint of a complex product service system (PSS)
  • Be able to creatively define and excecute high level Industrial design opportunities within PSS

 

Description of Content

The module aims to:
  • Develop a high level understanding of contemporary industrial design principles and practice
  • Follow a thorough practical design process to develop a PSS concept, with detail design for a 3D touchpoint of the system
  • Powerfully communicate the outcomes in appropriate formats and with high professional ID standards for wider dissemination
Students will be predominantly focused on a practical design assignment supported with lectures and tutorials covering the following topics:
  • Design for meaning: narrative, semiotics, visual language, aesthetics, form
  • Contextual Design
  • Brand strategy
  • Detail design
  • Colour, Materials, Finishes (CMF)
  • Trend forecasting
  • Design for experience, service design, design for behaviour change
  • Design innovation with Business Model Canvas, design impact & validation
  • Advanced CAD visualisation