Behind the headlines
Get involved in the Imperial Festival
Please note: these pages are being kept for archive purposes and are no longer updated.
Ever wanted to get your latest award in Reporter, see your upcoming study featured on the College website, start a science blog, or even be the next Brian Cox?
If so, get in touch with Communications, who look after news and media, events, student marketing, design and brand, digital media, and the College’s activities around fundraising and alumni relations.
Our website will tell you all about the ways in which we can work with you and provide support and advice. It also contains some handy resources, such as a link through to the thousands of images on Imperial’s image library, and guidance about things like hosting a public event.
Behind the Headlines, is a blog series providing some background about how we promote Imperial research to the outside world. In it we try to give a flavour of how we work to make news about Imperial research and give you some ideas of how we can raise the public profile of your scientific work.
So check out our posts below, visit the Comms website above and call or email any time to tell us about your research so we can discuss the options that are available to you.
Behind the headlines blogposts
Letting journalists loose in the labs
News journalists write about news. New journal papers, new research results, new scandals, new bankers' bonuses. But occasionally we can find ways to catch their interest with something different.
A gaggle of journalists visited Imperial in the second week after Christmas, without so much as the promise of a news story (or the whiff of a scandal), for a press tour of the London Centre for Nanotechnology (LCN). Our aim was to showcase what some of Imperial's researchers are up to, rather than to grab the next day's headlines, but soon after the visit several journalists had already written reports or produced videos about their visit here. The tour was a great success and we want your help to set more.
Nanoscience is a hot topic with journalists, yielding stories about nano-machines that appear to walk or drive, nano-metamaterials that make objects seem invisible and the question of whether nano-particles in the environment are bad for our health.
In October 2011 the cross-Faculty and intercollegiate London Centre for Nanotechnology celebrated five years of successful, fast-paced research. UCL and Imperial researchers at the Centre have discovered magnetic analogues of electrical charge, found new ways to manipulate light using nanoparticles, and developed new ways to screen for antibiotic resistance in bacteria.
I discussed a few different ways to demonstrate the Centre's research to journalists with the LCN's co-director, Professor Milo Shaffer, and one idea stood out as having an obvious attraction. For if there's something journalists like almost as much as news, it's getting to see, touch or do something that ordinary people don't get the chance to. And where better than the College's nano-research labs, which offer the chance to see some exceptional demonstrations like the UK's first ultra-high performance Titan microscope, a unique Secondary Ion Mass Spectrometry machine that analyses atoms on a material's surface and aids physicists studying the creation, manipulation and routing of light, hoping to develop superfast nano-scale computer components.
After arriving at a (mostly) mutually acceptable date in January, we programmed a whistle-stop tour of six laboratories, followed by a lunch session with posters and hands-on demonstrations, booked the catering, and sent an email out to journalists inviting them to attend.
The uptake was really encouraging, with science reporters from New Scientist, Nature nanotech, BBC news website, Daily Mirror and Reuters news agency responding immediately, followed by yeses from two freelance writers, Chemistry World, The Engineer magazine, Felix and BBC Radio 5live over the next few days. In the end we had registration details for ten journalists whose jobs are to report on science for major news publications or channels.
So at 10am on the big day, Milo kicked off the proceedings with a short intro to the scope of nanotech and the range of research being carried out here in Imperial's labs, after which the party headed off on their first tour, expertly led by Professor Lesley Cohen who heads the Experimental Solid State Physics group. We made our way from Blackett to the Royal School of Mines building via the laboratory for Thin Film growth in the Bessemer building, and then on to the lunch and demonstration session with other scientists who had agreed to show their work. Notes were taken and films were shot, questions were asked and answered, sandwiches were eaten and business cards were exchanged. Journalists left the campus by 1.30pm and in the coming weeks various stories were published:
- The Engineer: Zooming in on the London Centre for Nanotechnology
- Royal Society of Chemistry: A simple seperation solution for carbon nanotubes
- The Engineer: Radiation method could lead to Star Trek-style 'tricorders'
Feedback from the reporters was really positive, with several saying how much they enjoyed the chance to meet Imperial researchers and observe the science going on in our labs. Many of the researchers involved also told me they felt positive about the experience, and valued the chance to discuss the significance of their projects face-to-face with real science journalists.
I fully expect the experiences of that day will hang on a long time in the memories of those journalists who attended. Over time, such new acquaintances may help to promote our yet-to-be-discovered research results, result in opportunities for our researchers to provide expert commentary on breaking news, and produce the rewards that coverage in the popular media can bring.
Following the success of this and other recent events, the Communications and Development division hopes to arrange more press tours. Our evaluations show them to be a worthwhile (ad)venture and we believe they are a valuable experience for everyone taking part. Please get in touch if you think your work particularly lends itself to this kind of demonstration, or if you have a story to tell to the wider public.
If you want to find out more about how we in the Communications and Development division can work with you and provide support and advice, or to get in touch with me with an idea for a story, please contact the Faculty Research Media Officer.
An excuse to talk about malaria
Not all research lends itself to being communicated in news stories and press releases. When we put together a news package or a feature about your work, we need to find a reason to talk about it 'now'. If you don't have an exciting new research find coming out it's worth considering whether there is something happening on a particular day, week or even year that will make your area of research particularly topical.
More than fifty Imperial scientists are working to combat the deadly disease malaria. Last month we used the occasion of World Malaria Day to further raise the profile of this research by producing a special podcast feature and a splash on the College's homepage that drew attention to it. These pages proved popular with over 600 readers in just a couple of days.
Do you know of any such global commemorative days or other timely events, such as political announcements or high profile conferences that relate to your research? This could be an opportunity for us to raise awareness about your scientific achievements, so please get in touch.
World Malaria Day is an annual global event raising awareness of a disease that affects over three billion people. Imperial has a long history of leading malaria research. Through their work to tackle both the malaria parasite Plasmodium and the Anopheles mosquitos that transmit the disease, our scientists are making great headway in this important research area.
Back in 2012 I was contacted by one of our researchers regarding publicity for a new journal paper. There wasn't the opportunity for a full write-up or press release, but instead we decided that, since World Malaria Day was fast approaching, this would be a timely opportunity for a feature on the Imperial College Podcast discussing a range of recent developments in malaria research.
Our Podcast comes out once every three weeks, on iTunes (and its educational counterpart iTunesU) and the College website, and has thousands of regular subscribers. It features snippets of news and events that my colleagues and I have collected from around the College, and is presented by BBC Radio personality and Science Communication lecturer, Gareth Mitchell. We dispatched Gareth to record a special interview with mosquito experts Professor George Christophides and Dr Tony Nolan.
On the morning of 25 April, we published the Homepage splash along with a news article to tell readers about World Malaria Day and give prominence to the interview with George and Tony. We also used the opportunity to draw people’s attention to a feature about malaria research in the latest Imperial Magazine that they might have missed, and to a news release we issued last year about work to control mosquito populations by modifying the male insects' sperm.
There was much talk on the internet and social networking sites like Twitter and Facebook about the fight against malaria, thanks to a surge of news items about World Malaria Day from different sources. Many people helped us to spread the story of Imperial's malaria research, by sharing it with their friends and followers, suggesting that this is a good way to raise the profile of the excellent science being done at Imperial.
If you want to find out more about how we in the Communications division can work with you and provide support and advice, or to get in touch with an idea for a story, please contact your Faculty Research Media Officer.
Imperial news launches to fanfare
Back in 2013 Imperial launched a brand new interactive news website, imaginatively called Imperial News. We modelled it on websites you'll be familiar with, like the BBC news site, and its aim was to give us a platform on which to publish your expert opinion pieces alongside the existing news and features stories about Imperial’s research or education activities. We are now also encouraging you and our external readers, to engage with us and each other by commenting on stories.
In the guest post below, Research Editor and News Manager, Kerry Noble talks about our approach to this exciting challenge:
Last year marked the 21st anniversary of Imperial College London’s highly-regarded science communication course. At a celebratory conference, The Guardian science correspondent and alumnus, Alok Jha explained that much of his reporting no longer involves any press release or press officer. Speaking on the same panel our Head of Research Communications, Natasha Martineau, also an alumnus, responded that increasingly much of our PR activity does not involve any journalists. She was referring to our existing social media activity, our growing programme of public events and to the forthcoming launch of our new news website.
At the start of March 2013 we launched an all-singing, all-dancing news website. It is a major development for the College and represents a massive amount of work which long pre-dates my joining the College in July 2012.
Imperial News is modelled on established news outlets like the BBC and will include audio, video and images alongside the written word. The site has been designed to be visually appealing and easy to read on a variety of platforms including smartphones, tablets and laptops. It will combine specially commissioned material with news and features from the College’s existing news channels such as press releases, staff magazine Reporter and the Imperial College podcast.
Alongside more traditional science news, the site will give Imperial academics the opportunity to offer expert comment and opinion. It will also allow the site’s users to comment and engage with those researchers. We will be able to curate and connect content in much smarter ways; pulling together the context and implications, and offering our readers broader and deeper understanding.
I think I can speak for the rest of the communications team members when I say we are viewing this new challenge with a mixture of excitement and terror. We are excited by the opportunity to produce news and features that are not constrained by the press release format or by publication and the associated embargo. We are also excited about giving researchers a new opportunity to talk about their work and supporting them to exercise their own creativity and communications skills.
As professional science communicators we are also eager to adopt a tool that enables and encourages conversations with Imperial’s 20,000 current staff and students, 115,000 alumni and the wider public.
But this move is not without risks. In the last six months, issues that have crossed my professional path include research using animals, the abortion debate, and the recreational and therapeutic uses of the class A drug ecstasy. We know that opening up our news pages to debate on these subjects will also open many cans of worms. I hope that it is a sign of the maturity of our trade and those working in it that we are willing to tackle these issues head-on.
I hope that you will find the new site useful, enlightening and entertaining. I hope that you will also contribute by commenting on stories, by suggesting stories or by writing stories of your own. I have been working with Simon Levey on a series of workshops to train staff across the College to create and upload their own pictures, news and features. We have already completed the first two of these sessions and you can download our slides from the Digital and Creative Media website.
We hope you enjoy exploring Imperial News and welcome your comments and thoughts - get in touch with us!
Regarding your audience
From time to time, you may find yourself talking about your research to people who aren't scientists. As amply demonstrated by the excitement surrounding the Higgs boson announcement, even if people have no specialist knowledge in your subject, they may still be interested in what you do and what you have to say about it. So, how can you find a way to talk about your work in a manner that’s relevant to them and that will reward their curiosity?
In June, I was invited to speak at the Life Sciences Post-doc symposium about the Do's and Don'ts of communicating science with public audiences. The session covered the basics of talking to school children, writing a blog and working with journalists, and I wanted to share this advice with you.
Imagine you're about to give a talk in front of a room full of people. You prepared your PowerPoint slides last night and practised your delivery on the tube this morning. You timed yourself: 11 minutes and 45 seconds, just a tad over time but you'll probably be able to skip some points as you race through it all now. You stand up, face your audience and realise it's a room of 8 year olds at your kids' school... Or 80 year olds in a town hall. Or journalists at a press conference. Or your friends from the football team. These are very different audiences with very different requirements, by understanding how to engage them in an appropriate way, I hope you'll be able to handle the situation comfortably.
First up was post-doc-turned-science communication student Dr Lucia de la Riva Perez, who spends some of her time visiting schools to talk to pupils (PDF) aged 6 - 18 about science. This gives them an opportunity to interact with real scientists and hear how science is relevant to their lives. Lucia says that although there are constraints on how you give your talk (for example remembering that 8 year olds often can't read big words), you shouldn't underestimate their capabilities to follow what you say and to ask the most insightful (and often funny!) questions.
Then Professor Stephen Curry shared his thoughts on why he communicates science to the public. He is driven by a sense of duty not only to explain and account for what he does, but also to engage and enthuse people through debate. He added that, from a researcher's point of view, where that engagement changes or influences the research, then it may also count as adding 'impact' for the upcoming Research Excellence Framework.
Stephen went on to discuss some of the pros and cons of writing a blog (PDF), which brings his work to any curious person with access to the internet. He encouraged potential bloggers to have a clear idea of what you want to say, maybe on a topic that's hot in science right now, and to promote yourself shamelessly to the people you want to reach. He has been blogging expansively about his research as well as about new ideas that pervade science: making the case against devastating science funding cuts; a campaign to change the UK's obtrusive libel laws; ensuring scientific results are accessible to all who want to scrutinise them. On a note of caution, Stephen warned that while it can be tempting to record everything about your lab mates' personal habits, and the trials/tribulations of your results gathering efforts, it's important to think about how broadcasting this information may affect your friendships and your career as well as those of the people around you.
Finally, I shared my tips for talking with journalists. Building on some of my previous blog posts, I encouraged people to think through in advance of a conversation the three most important things you want readers or audiences to take away from an article or broadcast about your research. And during the interview to listen carefully to the question, and to work out how to give them the most appropriate answer that also draws on those three things you want to raise. Journalists are speaking with you because they need your help in doing their job right and also because they want to know what you have to say. Most are unlikely to have any specialist knowledge in your field of research, so if in doubt don't be afraid to give too little or simplistic information - a good journalist will always ask you to explain yourself until they have enough detail.
Whether you’re speaking with school students, blogging to the general public or working with journalists, some advice is common to all situations. Do lots of preparation: think through analogies, metaphors, and possible ways to illustrate your work; think of the question you really hope nobody asks and then work through an answer in advance; get in some practice by trying things out on friends, family or anyone less closely involved with your work. Your audience may surprise you by how engaged they are; reward their curiosity by being engaging in return.
If you're already confident communicating to audiences, get in touch with Imperial Outreach, join the Imperial blogging community and sign up to the Media Guide to start talking to journalists. Questions? Contact your Faculty Research Media Officer.
The tale of the round electron
A proton and an electron go into a bar. The proton turns to the electron and says, "Your round." To which the electron responds, "Are you sure?" Proton replies, "I'm positive!" I wish I could claim credit for that joke myself, but it was cracked by Sandi Toksvig on BBC Radio 4's panel show The News Quiz. Toksvig was making reference to a piece of scientific research that had been reported widely in the media that week and had bloggers around the world vibrating with excitement. It was a study into the exact shape of the electron, and its implications for the fundamental laws of physics. Published in the journal Nature, the research was carried out by Prof Ed Hinds's group in the Department of Physics' Centre for Cold Matter.
This is a great example of what can happen when a study captures the imagination of the media and the public. I wanted to explain how this comes about, particularly for any reader who I haven’t got around to meeting yet, and is thinking about getting in touch.
The journey from Ed’s lab to Radio 4's recording studio began when Ed and his collaborator Jony Hudson contacted me to explore how we might spread the word about their new paper, a couple of weeks before it would be published. I thought the story was really fascinating and quirky, so I worked with Ed and Jony to write a news release, in which we explained the research and its significance to the study of physics. Once a final version was agreed, and just couple of days before the article was due to appear in Nature, I distributed the news release to the 400 journalists who are signed up to receive news about science at Imperial.
There are hundreds of potential stories competing for journalists’ attention every day, so sometimes a release is issued and generates very little interest. Not in this case. On the day the release went out, the phone rang and it was Ian Sample, a science correspondent at The Guardian and the author of Massive, a book about the search for the Higgs Boson that had recently been shortlisted for the Royal Society Winton Book prize Shortlist 2011. Next came a couple of emails, from Mark Henderson, science editor at The Times and Tom Feilden from BBC Radio 4's Today Programme. Ed and Jony made time to speak to each of the reporters, taking the opportunity to explain the study and to convey just how excited they were at the results.
The following day, we saw that media including The Times, The Guardian, Daily Telegraph, Daily Mail, Nature's news section and popular technology magazine, Wired, had all reported the study in their newspapers and websites. Ed was invited on to the station's weekly science programme Material World, which broadcast the following week, and the story made it onto Today's science blog.
Jony told me in an email: "It was great to see our work receive such wide press coverage. Communicating the excitement and value of our work to the public is vital for the continuing health of science. The Imperial press office, working together with Nature’s press office, did a great job of alerting and involving journalists, and making it easy for them to get information from us.
"Promoting our work through the media has brought it to a very wide audience – it was very satisfying on a recent school outreach activity to learn how many of the pupils had already read about our work. It has also brought some unexpected and unusual opportunities: being asked to participate in a BBC World Service program on the nature of circles as 'an expert on roundness' being a particular highlight!"
The story is also published for posterity on Imperial's website, where it has been viewed more than 3000 times. Many of these visitors followed links directly to the researchers' personal webpages, and to the Centre for Cold Matter's group site. Reporter magazine republished the article the following week and I interviewed Ed for the June edition of Imperial's science podcast.
If you want to find out more about how we in the Communications and Public Affairs division can work with you and provide support and advice, or to get in touch with me with an idea for a story, please contact your Faculty Research Media Officer.
Here is the news
Here are the headlines at 4 o'clock: Bong! Snow falls in Sahara; Bong! Swiss banks collapse; Bong! Nobel prize for British scientist; Bong! Downing street cat stuck in tree.
I wrote in my last blog about world-changing events and what you can do to shape the way they hit the headlines. This time it's all about how to make headlines; an insight into some criteria we use to judge the potential impact of your story.
Sociologists talk about defining 'news values', conditions that make a story 'newsworthy' to the media and their viewers, listeners and readers. Look at any mainstream news site and these themes begin to become clear, and we can apply many of them to Imperial news stories too:
It might seem obvious but news must be new. This story was about something new that people could try out for themselves: an interactive online tree of life. In this case the researcher contacted me in good time and we were able to make a video. It was picked up by an ITV reporter and the video has had well over 46,000 views. If you have a big research paper coming up, please let me know as soon as possible. I get the best results from press releases issued under embargo before a paper is published.
The question I always ask when assessing a potential news story is: what does this mean for us? The reader must be able to relate to the story in some way. Stories about health and disease are obvious examples but we can also look at how the research might solve a problem in society or improve our lives in some way.
Sometimes a story is more newsworthy because it came at just the right time. The papers were full of news about ash dieback when I issued this story. To be topical, research must relate to a current concern or event. It’s seldom possible to time the publication of a paper for a planned event and often the news agenda is dominated by the unexpected, such as natural disasters. If I know what you’re working on then I can write a story when the time is right. If your field relates to something in the news then please get in touch.
Science is full of controversy but it’s not always what we want to discuss with the public at large. However it’s one thing that’s sure to attract the media’s attention. Clearly we need to tread carefully with controversial issues but that’s not to say we shouldn’t get involved at all. MMR is one of the most talked about scientific controversies of recent years but researchers have had an important role in restoring the public’s faith in the triple vaccine. In the example above, we were able to offer an expert opinion on a current scientific controversy that was picked up in the national press.
Research often builds step by step, adding to our knowledge and reinforcing theories but every now and then we get an unexpected finding; one that sheds new light on a subject. A good example is this report about how we might attempt to treat leukaemia. It suggests that instead of targeting cancer cells with drugs, we might get better results by helping normal, healthy cells to out-perform tumour cells.
Bong! I could go on but you get the idea. So let me leave you with a couple of final thoughts. There are some science topics – space, cute animals, robots and dinosaurs - that always get the media’s attention and, fortunately for Imperial, we have got most of them covered. This one scores double points but no prizes for guessing why!
When science hits the headlines
It's not every day that science makes headline-busting news. This privileged position is usually reserved for the likes of beleaguered banks and racy royal photos, but from time to time it does happen. Massive world events like Fukushima and the Eyjafjallajökull volcanic ash cloud are steeped in science, and the media lapped up announcements like the birth of Dolly the Sheep and Higgs boson 'discoveries' from CERN. These occasions present us with the perfect opportunity to talk science to a captivated public.
Engaging with the media need not be about self-promotion, in cases like those above it's about doing a service to society. You can inform public debate, or even keep bad science out of the news, by lending your expertise through the media, and there are several organisations out there to support you in doing this. If the subject you research is being covered in the national news, especially if it's splashed across the headlines, this is your time to get stuck in.
There are risks inherent to fraternising with the media, whose function is primarily to entertain readers and make money for owners or shareholders, but getting your voice in a headline news story will allow you to reach the most people with the best information possible.
At these times scientists can use the media to correct misinformation, explain the case behind genuine scientific argument and/or inform people about the really cool science behind a phenomenon. This can be achieved by being available at short notice to spend time working with the journalists covering the top stories of the day, helping them understand the key issues, explaining nuances in the field, or talking through genuine concerns based on experimental evidence.
This week saw the ten year anniversary of the Science Media Centre (SMC), a small independent organisation that exists to foster good relations between the scientific community and the mainstream media, and improve the reporting of big science issues like GM, animal research, energy and climate change. At an event at the Science Museum, a range of speakers from across science and the media celebrated the virtues of those researchers who meet the headlines head-on and make a difference to the way science is reported.
I listened intently from the audience with Faculty stalwarts Prof Maggie Dallman and Prof Sir Brian Hoskins (Grantham Institute) to galvanising speeches by the great and the good including Wellcome Trust director and soon to be Chief Scientific Advisor Professor Sir Mark Walport; biotech entrepreneur and former Science Minister Lord Paul Drayson; and Peter Cotgreave, who is Director of Fellowship and Scientific Affairs at the Royal Society.
They extolled such virtues as trustworthiness, professionalism, bravery, rigour and courage, and their message was clear that these traits can be found in every one of us.
SMC Chief Executive Fiona Fox has a mantra, she says, "the media will do science better, when science does the media better". Imperial's Research Communication team works very closely with our colleagues at the Science Media Centre and we support them in their mission. We are here in the College to provide you with support and training to do just this, and in return we hope you will stand up for science when the time comes and your research area is hitting the headlines.
The Science Media Centre offer free courses on Introduction to the News Media, which run throughout the year. Register now for the next session.
Hands-on media courses are often available through your research funders, and the Communications and Public Affairs division can offer a range of bespoke advice and training, please contact your Faculty Research Media Officer to find out how we can help.
As well as operating office hours Monday - Friday from 08.30 - 18.00 (see full list of contacts), Imperial runs an out-of-hours service to support you with media relations at any time of the day. You can call us on +44 (0)7803 886 248
Watch this short film about ten years of engaging with the media, recorded for the SMC anniversary:
Is there anybody listening?...
…Yes, there are lots of people listening!
How many people did you see on your way to work, at work, or on their way home from work with their headphones plugged in? Granted some may be listening to inappropriately loud music that makes that packed tube journey home even more uncomfortable, but lots of people may be catching up on their favourite podcast. In fact, one billion people (and counting) download podcasts every year, according to figures released by Apple last year. The humble podcast remains a very effective tool for sharing ideas and helping you to reach and engage with that sought after ‘wider audience’.
It wasn’t video that killed the radio star, it was the podcast
The podcast is synonymous with Apple - the name comes from a mashing together of iPod and broadcast - but you do not need to own an iPod, iPhone, iMac, iPad to subscribe to and download a podcast. A podcast is simply an audio series that is broadcast over the internet.
What is unique about podcasting, and what cemented its epic rise, is the fact that it can be subscribed to and downloaded using RSS - or Really Simple Syndication. Once you are signed up, a podcast automatically downloads and is ready and waiting for you to listen to whenever and wherever you like. Nice.
It may be a crowded market, but with around a thousand regular listeners as well as hundreds – sometimes thousands - more tuning in for individual extracts, the College has an impressive podcast showcasing a sonic snapshot of research. The podcast is roughly 15 minutes long and includes a short news roundup and three feature stories that dissect the latest exciting research stories from across each faculty.
Do you want hundreds of people to hear about your research? Then please get in touch with the College pod squad.
If you are still not convinced, here are five reasons why you should join the audio revolution. The College podcast is…
- … CLEAR AND ACCESSIBLE: of course there is a lot of elegance, wonder, and important discovery in your research but tucked away in a scientific journal it may not be accessible for a lay person. Audio provides an excellent tool for you to unpack your research in a way that is simple and easy to understand. More people would be likely to grasp your ideas if you spoke to them over coffee, than if you asked them to read your journal abstract. Hearing your voice creates a more direct and personal link with your audience.
- … CURRENT: all the cool kids are doing it! Around 16 per cent of the UK adult population listen to podcasts. That is more than people who tweet, so podcasting is in fact bigger than Twitter. The podcast can help you extend the reach of your research to an audience who may not have paid attention to your research otherwise.
- … CONVENIENT: People are time starved and easily distracted. In between getting the kids ready for school, getting to work, reading your 100 new emails, checking into Twitter, trying to squeeze in some actual research, updating your Facebook status, picking the kids up from school, cooking dinner, having a social life, and catching up on all-important sleep, who actually has time for anything else? What’s great about podcasts is that they are portable, the listener has the freedom choose when and where to listen. Don’t have time in between your 10 meetings of the day? Download a podcast on your phone and listen on your way home.
- … CHEAP AND EASY: Think you have to be a BBC trained radio professional to take part in the podcast? Think again. Podcasting is not the preserve of the professional. Our equipment is not out of this world expensive and you do not have to have a degree in quantum physics (although I know some of you do) to work the microphone. All you need to do is bring your ideas and start talking. Volunteering to be interviewed for the podcast will only take half an hour of your time.
- … CAPTIVATING: There might be more than a thousand people listening, but you really feel like you are speaking to one listener at a time. Listening to audio can be an intimate experience, and when done well it can paint pictures in the listener’s mind that help bring your research to life. Audio helps you to connect with your audience in a much more compelling way than a journal abstract ever could, and can only help to build more interest in your research.
We are always on the lookout for new research to feature on the podcast. If you would like to find out more then please get in touch with your Faculty Research Media Officer.