Dr Andreas B. Eisingerich is Professor of Marketing at Imperial College Business School and Programme Director of the Full-Time MBA. He holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his master degree. Prior to joining Imperial College Business School, Dr Eisingerich managed the Center for Global Innovation at the University of Southern California's Marshall School of Business in Los Angeles.
Dr Eisingerich is best known for his work on brand management, consumer engagement, and service innovation strategies. Current research projects are on the gamification of mHealth apps in the context of smoking cessation, reducing the demand for illegal wildlife products, and consumer relationships with brands in different business and industry contexts. Recently Dr Eisingerich published a book together with Professor C. Whan Park and Deborah J. MacInnis called Brand Admiration: Building a Business People Love (Wiley; 2016), exploring how brand admiration can be built, strengthened, and leveraged over time.
Dr Eisingerich's research work has been accepted for publication at the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, Harvard Business Review, European Journal of Marketing, MIT Sloan Management Review, Research Policy, California Management Review, Journal of Services Marketing, and the Wall Street Journal, among others. He served on the editorial board of Ernst & Young's Performance magazine. Dr Eisingerich co-developed a novel index of innovative firms published by the USC Marshall Center for Global Innovation and manages a Bill & Melinda Gates foundation sponsored global pre-marketing research project together with the World Health Organization, UNAIDS, and the World Wildlife Fund. His work was translated into several languages worldwide, including Chinese, Korean, Spanish, Polish, and Japanese. Professor Eisingerich acts as a reviewer for the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, Research Policy, and Journal of Services Marketing, among others. He taught as visiting professor at the Ludwig Maximilian University in Munich.
Foscht Thomas, Lin Y, Eisingerich, Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior, European Journal of Marketing, ISSN:0309-0566
et al., The Benefits and Implementation of Performance Transparency: The Why and How of Letting Your Customers “See Through” Your Business, Business Horizons, ISSN:0007-6813
Bell SJ, Auh S, Eisingerich AB, 2017, Unraveling the Customer Education Paradox: When, and How, Should Firms Educate Their Customers?, Journal of Service Research, Vol:20, ISSN:1094-6705, Pages:306-321
et al., Shadow Institutional Field: The Case of the Counterfeit Industry in Guangzhou China, Academy of Management Conference