Imperial College London

ProfessorAndreasEisingerich

Business School

Head of Department Analytics, Marketing and Operations
 
 
 
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Contact

 

+44 (0)20 7594 9763a.eisingerich

 
 
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Location

 

386DBusiness School BuildingSouth Kensington Campus

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Summary

 

Overview

 

Service Marketing

Customer Education in Different Service Settings

Customer Relationship Management

Service Innovation

Customer Engagement Strategies

Customer Uptake of HIV PrEP

Brand Management

Brand-Based Growth over Time

Brand Fortification

Brand Leveraging Strategies

Brand Attachment

Brand-Based Customer Relationships

Extreme Customer Brand Behavior

E-commerce

Marketing Strategy

Drivers of Innovation in Firms and Regional Clusters

Innovation and Management of Interorganizational Relationships