Consumer Behaviour - BUSI97008
Aims
Module Description
Most if not all businesses face two problems: First, not having profitable customers. And, second, everything else there is in life. Our focus in this module will be on tackling the former. To do so we will explore consumer psychology and how consumer behaviour can be shaped. Examining consumer psychology theories and current findings will be the first step. The second step will be to apply these theories and findings to develop marketing techniques that cut through the noise, shape or alter consumer behaviour, and ensure consumer loyalty. Throughout the module participants are strongly encouraged to critically assess and apply everything we do to the challenges they face with their current projects or businesses (be it an established family business or new venture).
Module Aims & Objectives
Today, business needs to engage its customers. This module focuses on helping participants apply consumer psychology theories and current research findings to the design of effective marketing strategies that grab consumers’ attention, make an emotional connection, and help build and grow a business.
Role
Course Leader
Leadership - BUSI97427
Role
Course Leader
Consumer Behaviour - BUSI97735
Role
Course Leader
International Business - BUSI70052
Role
Course Leader
Marketing Management - BUSI97755
Role
Course Leader
Leadership - BUSI70053
Role
Associate Course Leader