Imperial College London

Prof. Annabelle Gawer

Business School

Casual - Visiting lect, guest spkr, ext. examiner



a.gawer Website




277Business School BuildingSouth Kensington Campus






BibTex format

author = {Gawer, A and Cusumano, MA},
publisher = {Harvard Business School Press},
title = {Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation},
url = {},
year = {2002}

RIS format (EndNote, RefMan)

AB - As high-tech industries become increasingly modular and interconnected--and the ability to innovate becomes the purview of just about anyone--the most successful companies are those that orchestrate industrywide innovations to support not only their products, but also the systems or platforms in which their products work. To become a platform leader--a company that provides the technological foundation on which other products are built--is the Holy Grail of these high-tech industries. The quest is complex and risky, because the success of platform leaders depends largely on their ability to encourage other firms to develop complementary innovations. High-tech-strategy experts Annabelle Gawer and Michael A. Cusumano explain how the best in class, including Intel, Microsoft, and Cisco, establish and grow their dominant positions. Based on these in-depth case studies and on incisive analysis, the authors present a framework for designing and implementing a successful platform strategy. From how to plan internal product development to how best to encourage external innovation activities, this comprehensive book offers executives, strategists, and entrepreneurs a framework for achieving market leadership in platform environments.
AU - Gawer,A
AU - Cusumano,MA
PB - Harvard Business School Press
PY - 2002///
SN - 9781578515141
TI - Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation
UR -
UR -
ER -