Imperial College London

Prof. Annabelle Gawer

Business School

Casual - Visiting lect, guest spkr, ext. examiner
 
 
 
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Contact

 

a.gawer Website

 
 
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Location

 

277Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@book{Gawer:2002,
author = {Gawer, A and Cusumano, MA},
publisher = {Harvard Business School Press},
title = {Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation},
url = {http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=5149-HBK-ENG&conversationId=937627&E=31868},
year = {2002}
}

RIS format (EndNote, RefMan)

TY  - BOOK
AB - As high-tech industries become increasingly modular and interconnected--and the ability to innovate becomes the purview of just about anyone--the most successful companies are those that orchestrate industrywide innovations to support not only their products, but also the systems or platforms in which their products work. To become a platform leader--a company that provides the technological foundation on which other products are built--is the Holy Grail of these high-tech industries. The quest is complex and risky, because the success of platform leaders depends largely on their ability to encourage other firms to develop complementary innovations. High-tech-strategy experts Annabelle Gawer and Michael A. Cusumano explain how the best in class, including Intel, Microsoft, and Cisco, establish and grow their dominant positions. Based on these in-depth case studies and on incisive analysis, the authors present a framework for designing and implementing a successful platform strategy. From how to plan internal product development to how best to encourage external innovation activities, this comprehensive book offers executives, strategists, and entrepreneurs a framework for achieving market leadership in platform environments.
AU - Gawer,A
AU - Cusumano,MA
PB - Harvard Business School Press
PY - 2002///
SN - 9781578515141
TI - Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation
UR - http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=5149-HBK-ENG&conversationId=937627&E=31868
UR - http://books.google.com/books?id=bl5l-ji_zPUC&printsec=frontcover&dq=platform+leadership&hl=en&src=bmrr&ei=JNFiTqSqI4me-Qbax8SICg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCkQ6AEwAA#v=onepage&q&f=false
ER -