Imperial College London

Prof. Annabelle Gawer

Business School

Casual - Visiting lect, guest spkr, ext. examiner



a.gawer Website




277Business School BuildingSouth Kensington Campus






BibTex format

author = {Gawer, A},
booktitle = {Platforms, Markets and Innovation},
editor = {Gawer},
pages = {45--76},
publisher = {Edward Elgar Publishing},
title = {Platforms Dynamics and Strategies: From Products to Services},
url = {},
year = {2011}

RIS format (EndNote, RefMan)

AB - Research on platforms, while vibrant, is still in need of a stronger conceptual framing. This chapter aims to contribute to this important task by presenting the first conceptual categorization of platforms: a typology of platforms in context. This typology identifies the context in which different types of platforms appear in industries or are described in the literature. Internal platforms, supply-chain platforms and industry platformes are identified as ideal types of platforms. The chapter provides definitions, examples, and comparison between these different types of platforms along a number of relevant dimensions. The chapter then suggests an evolutionary perpective on platform emergence, aiming to answer the question: under which conditions can we expect industry platform dynamics to emerge. The second part of this chapter aims to answer a second question: In the context of platform industry dynamics, what kind of platform strategies shoudl firms devise, depending on whether they are incumbents or new entrants? The chapter provides an answer as describing appropriate combinations of 'coring' and 'tipping' strategies, depending on firms' capabilities.
AU - Gawer,A
EP - 76
PB - Edward Elgar Publishing
PY - 2011///
SN - 978-1-84844-789-9
SP - 45
TI - Platforms Dynamics and Strategies: From Products to Services
T1 - Platforms, Markets and Innovation
UR -
UR -
ER -