Imperial College London

Prof. Annabelle Gawer

Business School

Casual - Visiting lect, guest spkr, ext. examiner
 
 
 
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Contact

 

a.gawer Website

 
 
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Location

 

277Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Gawer:2008,
author = {Gawer, A and Cusumano, MA},
journal = {MIT Sloan Management Review},
pages = {28--35},
title = {How Companies Become Platform Leaders},
url = {http://www3.imperial.ac.uk/people/a.gawer},
volume = {49},
year = {2008}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AB - Under the right circumstances, companies of any size can grow to become platform leaders. And particular business and technology decisions can help platform-leader wannabes achieve their goals.
AU - Gawer,A
AU - Cusumano,MA
EP - 35
PY - 2008///
SP - 28
TI - How Companies Become Platform Leaders
T2 - MIT Sloan Management Review
UR - http://www3.imperial.ac.uk/people/a.gawer
UR - http://sloanreview.mit.edu/the-magazine/articles/2002/spring/4335/the-elements-of-platform-leadership/?type=x&reprint=4335
VL - 49
ER -