BibTex format
@article{Gulliford:2016:10.1136/bmj.i3410,
author = {Gulliford, MC and Moore, MV and Little, P and Hay, AD and Fox, R and Prevost, AT and Juszczyk, D and Charlton, J and Ashworth, M},
doi = {10.1136/bmj.i3410},
journal = {BMJ: British Medical Journal},
title = {Safety of reduced antibiotic prescribing for self limiting respiratory tract infections in primary care: cohort study using electronic health records},
url = {http://dx.doi.org/10.1136/bmj.i3410},
volume = {354},
year = {2016}
}