Digital Economics and Digital Strategy - BUSI97253
The aim of the module is to explore how the digital revolution is transforming business and consumer behaviour. The emphasis in this module is on our applied understanding of theory and concepts and, hence, the module will consist of talks by industry speakers from both established and start-up organisations, including Vodafone and Google, to illustrate the type and nature of the various challenges faced by organisations operating in a digital environment.
Associate Course Leader
Business Economics - BUSI96014
Economics provides us with a useful set of tools for analysing the world and aiding decision-making by businesses and governments. This module aims to give students an overview of many of these tools and of the insights that can be obtained with them, concentrating on those most relevant to businesses. This means that most of the lectures are on microeconomic topics, looking at the actions of firms and of individuals, but the module concludes with some coverage of macroeconomic problems and policies, looking at the economy as a whole and its international context. Students who complete this module should be able to read the business and economics pages of a quality newspaper and assess the arguments they contain.