BibTex format
@inproceedings{Mortier:2011:10.1109/ICIN.2011.6081089,
author = {Mortier, R and Mulligan, CEA},
doi = {10.1109/ICIN.2011.6081089},
title = {., Platforms in the palm of your hand: Mobile value chain evolution},
url = {http://dx.doi.org/10.1109/ICIN.2011.6081089},
year = {2011}
}