Dr Catarina Sismeiro is an Associate Professor at Imperial College Business School where she teaches on the full time and Executive MBA programs. Previously she was an Assistant Professor at Marshall Business School, University of Southern California. She received her PhD in Management from the Anderson School, University of California, Los Angeles, and her Licenciatura in Management from Faculdade de Economia do Porto (Portugal).
Dr Sismeiro’s research interests include statistical modelling and testing, modeling cross-market (spatial) dependencies for both Internet and non-Internet data and modeling consumer behavior on the Internet and other interactive media. Other areas of interest are econometric methods for survival data, choice models, spatial models, and decision theory. Dr Sismeiro currently studies physician decision making and the impact on physicians of pharmaceutical marketing communications, the analysis of internet information search, and the multilevel spatial structure of Internet purchase decisions. Dr Sismeiro’s research has been published in the Journal of Marketing Research, Management Science, and International Journal of Research in Marketing and has won several awards. In 2003 she won the Paul E. Green award that honours articles published in the Journal of Marketing Research that contribute significantly to the practice of marketing research, and in 2005 she won the ADMES/MARKTEST scientific excellence award.
Sismeiro CIR, Mahmood A, Competitive Versus Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment, Management Science, ISSN:1526-5501
Mahmood A, Sismeiro C, 2017, Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites, Journal of Interactive Marketing, Vol:37, ISSN:1094-9968, Pages:117-132
Sismeiro C, Mizik N, Bucklin RE, 2012, Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach, International Journal of Research in Marketing, Vol:29, ISSN:0167-8116, Pages:134-147
et al., 2010, Exploiting visual and text features for direct marketing learning in time and space constrained domains, Pattern Analysis and Applications, Vol:13, ISSN:1433-7541, Pages:143-157
Sismeiro CIR, Mahmood A, Guo B, 2016, Choice overload or time stress: what determines purchase decisions for airline tickets?, 2016 Association for Consumer Research Conference, Association for Consumer Research