Imperial College London


Business School

Associate Professor



+44 (0)20 7594 9108c.sismeiro




280Business School BuildingSouth Kensington Campus





Dr Catarina Sismeiro is an Associate Professor at Imperial College Business School where she teaches on the full time and Executive MBA programs. Previously she was an Assistant Professor at Marshall Business School, University of Southern California. She received her PhD in Management from the Anderson School, University of California, Los Angeles, and her Licenciatura in Management from Faculdade de Economia do Porto (Portugal).

Dr Sismeiro’s research interests include statistical modelling and testing, modeling cross-market (spatial) dependencies for both Internet and non-Internet data and modeling consumer behavior on the Internet and other interactive media. Other areas of interest are econometric methods for survival data, choice models, spatial models, and decision theory. Dr Sismeiro currently studies physician decision making and the impact on physicians of pharmaceutical marketing communications, the analysis of internet information search, and the multilevel spatial structure of Internet purchase decisions. Dr Sismeiro’s research has been published in the Journal of Marketing Research, Management Science, and International Journal of Research in Marketing and has won several awards. In 2003 she won the Paul E. Green award that honours articles published in the Journal of Marketing Research that contribute significantly to the practice of marketing research, and in 2005 she won the ADMES/MARKTEST scientific excellence award.



Sismeiro CIR, Mahmood A, Competitive Versus Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment, Management Science, ISSN:1526-5501


Janakiraman, R, Sismeiro, et al., A Structural Model of Informational Spillovers Across Competing Brands: Pioneering vs. Late Entrants, Marketing Science Conference

Janakiraman, R, Dutta, et al., Are they all the same? Physicians’ Persistence and its Implications for Marketing Communication, European Marketing Academy Conference, Marketing Science Institute Special Session

Gonzalez, J, Sismeiro, et al., Measuring the Value of Location and Personnel Performance: The Case of Movie Theatres, Marketing Science Conference

Janakiraman, R, Sismeiro, et al., Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When, Third Annual Conference of the Yale Center for Customer Insights

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