Imperial College London
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ProfessorChristopherTucci

Business School

Professor of Digital Strategy and Innovation
 
 
 
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Contact

 

c.tucci Website CV

 
 
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Location

 

271Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Markman:2019:10.1111/joms.12448,
author = {Markman, GD and Gianiodis, P and Tyge, Payne G and Tucci, C and Filatotchev, I and Kotha, R and Gedajlovic, E},
doi = {10.1111/joms.12448},
journal = {Journal of Management Studies},
pages = {1241--1259},
title = {The who, where, what, how and when of market entry},
url = {http://dx.doi.org/10.1111/joms.12448},
volume = {56},
year = {2019}
}
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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrantincumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include service or product categories, technology or resource spaces, industries, sectors and/or geographies. Collectively, this Special Issues explains that firm movement across market boundaries is highly consequential, influencing resourcecapability mixes inside firms, interfirm relations, market logic and industry value chains, and of course, people, communities and even nations. Specifically, we develop a fieldwide perspective of market entry by expanding on the framework of market entry that Zachary and his colleagues developed (Zachary et al., 2015) – i.e., the who (players such as incumbents, entrants, suppliers, etc.), when (the timing and sequence of entry), how (the strategy, resources, capabilities, etc.), where (the space of entry) and what (product, service, business model, etc.) – to include two additional categories: complements (networks, platforms, ecosystems) and nonmarket elements (government, political, social and cultural arrangements). We also summarize the eight highly diverse and insightful articles that make this Special Issue, and conclude with a discussion to highlight foundational questions that point to new directions in future research in this field. In sum, we hope to inspire scholars to go beyond counting outcomes (e.g., entry/exit rates, or profiling successful versus unsuccessful entrants), to consider contexts, processes and contingencies (e.g., cost, time, collaboration, competition, interfirm relations, etc.) and to discover boundary conditions that inform a theory of market entry.
AU  - Markman,GD
AU  - Gianiodis,P
AU  - Tyge,Payne G
AU  - Tucci,C
AU  - Filatotchev,I
AU  - Kotha,R
AU  - Gedajlovic,E
DO  - 10.1111/joms.12448
EP  - 1259
PY  - 2019///
SN  - 0022-2380
SP  - 1241
TI  - The who, where, what, how and when of market entry
T2  - Journal of Management Studies
UR  - http://dx.doi.org/10.1111/joms.12448
UR  - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000492457600001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202
UR  - https://onlinelibrary.wiley.com/doi/full/10.1111/joms.12448
VL  - 56
ER  -
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