BibTex format
@article{Dodgson:2010,
author = {Dodgson, M and Gann, D and Wladawsky-Berger, I},
journal = {Ingenia},
pages = {33--35},
title = {Engineers and Services Innovation},
url = {http://www.ingenia.org.uk/ingenia/articles.aspx?Index=622},
year = {2010}
}