BibTex format
@article{Gann:2012,
author = {Gann, D and Salter, A and Dodgson, M and Phillips, N},
journal = {MIT Sloan Management Review: MIT's journal of management research and ideas},
pages = {63--71},
title = {Inside the World of the Project Baron},
url = {http://sloanreview.mit.edu/x/53313},
volume = {53},
year = {2012}
}