BibTex format
@article{Dodgson:2013:10.1287/orsc.1120.0807,
author = {Dodgson, M and Gann, DM and Phillips, N},
doi = {10.1287/orsc.1120.0807},
journal = {Organization Science},
pages = {1358--1376},
title = {Organizational Learning and the Technology of Foolishness: The Case of Virtual Worlds at IBM},
url = {http://dx.doi.org/10.1287/orsc.1120.0807},
volume = {24},
year = {2013}
}