Imperial College London


Faculty of MedicineDepartment of Surgery & Cancer

Honorary Clinical Lecturer







1035Queen Elizabeth the Queen Mother Wing (QEQM)St Mary's Campus





 In early 2016, I moved from ICL to be Senior Clinician Scientist at Google DeepMind. I continue as an Honorary Clinical Lecturer in Surgery at ICL, where my research interests had centred around the following areas.

Behavioural economics 

I co-authored the Cabinet Office Mindpace report, which provides a framework for designing effective public policy utilising the latest insights from behavioural economics. Mindspace was used as the initial operating framework for the work of the Behavioural Insights Team, established by Prime Minister David Cameron. My PhD thesis exploring the use of Mindspace in health policy was supervised by Professor the Lord Ara Darzi FRS (Imperial) and Professor Paul Dolan (London School of Economics). A description of some of my work can be found in this BBC Radio 4 programme or this Guardian article.

Behavioural design

I co-founded the HELIX Centre, a joint initiative between Imperial and the Royal College of Art. HELIX capitalises on the significant potential in designers translating insights from behavioural science into products and services that can improve health and well-being. I was previously part of the joint Imperial-RCA team that won the Design of the Year competition for the redesign of the London ambulance project.

Digital health

I developed a strong interest in digital health and how mobile devices such as tablets and smartphone devices can transofrm patient care. I led the development of over a dozen digital health platforms and co-founded Hark, a clinical task management platform that has been taken forward by Google DeepMind.

PUBLIC policy

I have a broad range of interests in wider public policy. I have contributed to white papers by the Cabinet Office, Department of Health and the World Economic Forum and my research has been published in journals including the Lancet, British Medical Journal and Health Affairs. I have presented my work at TechCrunch Disrupt, Behavioural Exchange and the World Economic Forum in Davos.

Selected Publications

Journal Articles

Greaves F, Pape UJ, King D, et al., 2012, Associations Between Web-Based Patient Ratings and Objective Measures of Hospital Quality, Archives of Internal Medicine, Vol:172, ISSN:0003-9926, Pages:435-436

Dolan P, Hallsworth, M, et al., 2012, Influencing behaviour: the mindspace way, Journal of Economic Psychology, Vol:33, Pages:264-277

Kassab E, Tun JK, Arora S, et al., 2011, "Blowing up the Barriers" in Surgical Training: Exploring and Validating the Concept of Distributed Simulation, Ann Surg

Dolan P, Lee H, King D, et al., 2009, Valuing health directly, British Medical Journal, Vol:339, ISSN:0959-8146

More Publications