Imperial College London
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DrElenaDalpiaz

Business School

Associate Professor of Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1969e.dalpiaz

 
 
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Location

 

Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Dalpiaz:2016:10.1177/0001839216636103,
author = {Dalpiaz, E and Rindova, V and Ravasi, D},
doi = {10.1177/0001839216636103},
journal = {Administrative Science Quarterly},
pages = {347--392},
title = {Combining logics to transform organizational agency: blending industry and art at Alessi},
url = {http://dx.doi.org/10.1177/0001839216636103},
volume = {61},
year = {2016}
}
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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - To understand how organizations combine conflicting institutional logics strategically to create and pursue new market opportunities, we conducted an in-depth longitudinal study of the multiple efforts of the Italian manufacturer of household goods Alessi to combine the logics of industrial manufacturing and cultural production. Over three decades, Alessi developed three different strategies to combine normative elements of the two logics, using each strategy to envision and pursue different market opportunities. By combining the logics of industrial manufacturing and cultural production, Alessi was able to envision new possibilities for value creation and to enact them through innovation in product design. The three strategies triggered a common set of mechanisms through which the purposeful combining of logics enabled the pursuit of opportunity, while each strategy structured the process differently. We develop a theoretical model linking the development of recombinant strategies to the dynamic restructuring of organizational agency and the related capacity to create and pursue new market opportunities. Our findings and theoretical insights advance understanding of the processes through which organizations challenge taken-for-granted beliefs and practices to create new market opportunities, use logics as resources to enable embedded agency, and design hybrid organizational arrangements.
AU  - Dalpiaz,E
AU  - Rindova,V
AU  - Ravasi,D
DO  - 10.1177/0001839216636103
EP  - 392
PY  - 2016///
SN  - 1930-3815
SP  - 347
TI  - Combining logics to transform organizational agency: blending industry and art at Alessi
T2  - Administrative Science Quarterly
UR  - http://dx.doi.org/10.1177/0001839216636103
UR  - http://hdl.handle.net/10044/1/32099
VL  - 61
ER  -
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