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@article{Laverty:2016:eurpub/ckw109,
author = {Laverty, AA and Vardavas, C and Filippidis, FT},
doi = {eurpub/ckw109},
journal = {European Journal of Public Health},
pages = {838--841},
title = {Design and marketing features influencing choice of e-cigarettes and tobacco in the EU},
url = {http://dx.doi.org/10.1093/eurpub/ckw109},
volume = {26},
year = {2016}
}

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TY  - JOUR
AB  - Data were analysed from the 2014 Special Eurobarometer for Tobacco survey. We estimated self-rated importance of various factors in the choice of both tobacco and electronic cigarettes (e-cigarettes) among tobacco smokers who had ever used an e-cigarette. Among ever users of tobacco and e-cigarettes (N = 2430), taste (39.4%), price (39.2%) and amount of nicotine (27.3%) were the most commonly cited reasons for choosing their brand of e-cigarettes. Those aged 15–24 were more likely to cite external packaging [adjusted prevalence ratio (aPR = 2.06, 95% CI 1.00–4.23)] and design features (aPR = 1.99, 1.20–3.29) as important. As further legislation is debated and enacted enhanced regulation of price, design and marketing features of e-cigarettes may help to reduce the appeal of e-cigarettes.
AU  - Laverty,AA
AU  - Vardavas,C
AU  - Filippidis,FT
DO  - eurpub/ckw109
EP  - 841
PY  - 2016///
SN  - 1464-360X
SP  - 838
TI  - Design and marketing features influencing choice of e-cigarettes and tobacco in the EU
T2  - European Journal of Public Health
UR  - http://dx.doi.org/10.1093/eurpub/ckw109
UR  - http://hdl.handle.net/10044/1/38348
VL  - 26
ER  -

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