BibTex format
@techreport{Mellor:2011,
author = {Mellor, F and Webster, S and Bell, AR},
booktitle = {Review of the Impartiality and Accuracy of the BBC's Coverage of Science},
title = {Content Analysis of the BBC's Science Coverage},
url = {http://www.bbc.co.uk/bbctrust/assets/files/pdf/our_work/science_impartiality/appendix_a.pdf},
year = {2011}
}