Imperial College London


Business School

Emeritus Professor of Marketing and Strategy



+44 (0)20 7594 1940g.yip Website CV




Miss Donna Sutherland-Smith +44 (0)20 7594 1916




298Business School BuildingSouth Kensington Campus





Former Professor of Marketing and Strategy, Associate Dean for Executive Programmes, and Member of Management Board at ICBS. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Dean of Rotterdam School of Management - Erasmus University, and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA). Former Lead Senior Fellow of the UK’s Advanced Institute of Management Research. Editorial Advisory Board of MIT Sloan Management Review. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author of Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 100 publications, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review.

Current research on innovation in China.




Yip G, Greeven M, Wei W, Understanding China’s Next Wave of Innovation,, Mit Sloan Management Review, ISSN:1532-9194

Prashantham S, Yip GS, 2016, Engaging With Startups in Emerging Markets, Mit Sloan Management Review, Vol:58, ISSN:1532-9194, Pages:51-56

Yip GS, Devinney TM, Johnson G, 2009, Measuring Long Term Superior Performance The UK's Long-Term Superior Performers 1984-2003, Long Range Planning, Vol:42, ISSN:0024-6301, Pages:390-413

Singh K, Yip GS, 2000, Strategic lessons from the Asian crisis, Long Range Planning, Vol:33, ISSN:0024-6301, Pages:706-729

Yip GS, Biscarri JG, Monti JA, 2000, The role of the internationalization process in the performance of newly internationalizing firms, Journal of International Marketing, Vol:8, ISSN:1069-031X, Pages:10-35

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