Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1940g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{YIP:1982,
author = {YIP, GS},
journal = {HARVARD BUSINESS REVIEW},
pages = {85--92},
title = {GATEWAYS TO ENTRY},
url = {http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1982PE75400021&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202},
volume = {60},
year = {1982}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AU - YIP,GS
EP - 92
PY - 1982///
SN - 0017-8012
SP - 85
TI - GATEWAYS TO ENTRY
T2 - HARVARD BUSINESS REVIEW
UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1982PE75400021&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202
VL - 60
ER -