Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1940g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{YIP:1988,
author = {YIP, GS and LOEWE, PM and YOSHINO, MY},
journal = {COLUMBIA JOURNAL OF WORLD BUSINESS},
pages = {37--48},
title = {HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET},
url = {http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1988AD24300004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202},
volume = {23},
year = {1988}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AU - YIP,GS
AU - LOEWE,PM
AU - YOSHINO,MY
EP - 48
PY - 1988///
SN - 0022-5428
SP - 37
TI - HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET
T2 - COLUMBIA JOURNAL OF WORLD BUSINESS
UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1988AD24300004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202
VL - 23
ER -