Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1940g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{JOHANSSON:1994:10.1002/smj.4250150802,
author = {JOHANSSON, JK and YIP, GS},
doi = {10.1002/smj.4250150802},
journal = {STRATEGIC MANAGEMENT JOURNAL},
pages = {579--601},
title = {EXPLOITING GLOBALIZATION POTENTIAL - UNITED-STATES AND JAPANESE STRATEGIES},
url = {http://dx.doi.org/10.1002/smj.4250150802},
volume = {15},
year = {1994}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AU - JOHANSSON,JK
AU - YIP,GS
DO - 10.1002/smj.4250150802
EP - 601
PY - 1994///
SN - 0143-2095
SP - 579
TI - EXPLOITING GLOBALIZATION POTENTIAL - UNITED-STATES AND JAPANESE STRATEGIES
T2 - STRATEGIC MANAGEMENT JOURNAL
UR - http://dx.doi.org/10.1002/smj.4250150802
UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1994PM20000001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202
VL - 15
ER -