Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1940g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Prashantham:2016,
author = {Prashantham, S and Yip, GS},
journal = {MIT SLOAN MANAGEMENT REVIEW},
pages = {51--56},
title = {Engaging With Startups in Emerging Markets},
url = {http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000389869600010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202},
volume = {58},
year = {2016}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AU - Prashantham,S
AU - Yip,GS
EP - 56
PY - 2016///
SN - 1532-9194
SP - 51
TI - Engaging With Startups in Emerging Markets
T2 - MIT SLOAN MANAGEMENT REVIEW
UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000389869600010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202
UR - http://hdl.handle.net/10044/1/45924
VL - 58
ER -