Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1940g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Publication Type
Year
to

11 results found

Yip G, Greeven M, Wei W, Understanding China’s Next Wave of Innovation, Mit Sloan Management Review, ISSN: 1532-9194

Journal article

Prashantham S, Yip GS, 2016, Engaging With Startups in Emerging Markets, MIT SLOAN MANAGEMENT REVIEW, Vol: 58, Pages: 51-56, ISSN: 1532-9194

Journal article

Yip GS, Devinney TM, Johnson G, 2009, Measuring Long Term Superior Performance The UK's Long-Term Superior Performers 1984-2003, LONG RANGE PLANNING, Vol: 42, Pages: 390-413, ISSN: 0024-6301

Journal article

Singh K, Yip GS, 2000, Strategic lessons from the Asian crisis, LONG RANGE PLANNING, Vol: 33, Pages: 706-729, ISSN: 0024-6301

Journal article

Yip GS, Biscarri JG, Monti JA, 2000, The role of the internationalization process in the performance of newly internationalizing firms, JOURNAL OF INTERNATIONAL MARKETING, Vol: 8, Pages: 10-35, ISSN: 1069-031X

Journal article

JOHANSSON JK, YIP GS, 1994, EXPLOITING GLOBALIZATION POTENTIAL - UNITED-STATES AND JAPANESE STRATEGIES, STRATEGIC MANAGEMENT JOURNAL, Vol: 15, Pages: 579-601, ISSN: 0143-2095

Journal article

YIP GS, 1989, GLOBAL STRATEGY - IN A WORLD OF NATIONS, SLOAN MANAGEMENT REVIEW, Vol: 31, Pages: 29-41, ISSN: 0019-848X

Journal article

YIP GS, LOEWE PM, YOSHINO MY, 1988, HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET, COLUMBIA JOURNAL OF WORLD BUSINESS, Vol: 23, Pages: 37-48, ISSN: 0022-5428

Journal article

YIP GS, 1983, WHAT THE SLAVE SAID, FORTUNE, Vol: 107, Pages: 24-24, ISSN: 0015-8259

Journal article

YIP GS, 1982, DIVERSIFICATION ENTRY - INTERNAL DEVELOPMENT VERSUS ACQUISITION, STRATEGIC MANAGEMENT JOURNAL, Vol: 3, Pages: 331-345, ISSN: 0143-2095

Journal article

YIP GS, 1982, GATEWAYS TO ENTRY, HARVARD BUSINESS REVIEW, Vol: 60, Pages: 85-92, ISSN: 0017-8012

Journal article

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