ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy

Contact

g.yip Website CV

Assistant

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

Location

298Business School BuildingSouth Kensington Campus

Summary

Publications

Citation

BibTex format

@article{YIP:1982,
author = {YIP, GS},
journal = {HARVARD BUSINESS REVIEW},
pages = {85--92},
title = {GATEWAYS TO ENTRY},
url = {https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1982PE75400021&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb},
volume = {60},
year = {1982}
}

Download

RIS format (EndNote, RefMan)

TY  - JOUR
AU  - YIP,GS
EP  - 92
PY  - 1982///
SN  - 0017-8012
SP  - 85
TI  - GATEWAYS TO ENTRY
T2  - HARVARD BUSINESS REVIEW
UR  - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1982PE75400021&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb
VL  - 60
ER  -

Download