ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy

Contact

g.yip Website CV

Assistant

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

Location

298Business School BuildingSouth Kensington Campus

Summary

Publications

Citation

BibTex format

@article{YIP:1988,
author = {YIP, GS and LOEWE, PM and YOSHINO, MY},
journal = {COLUMBIA JOURNAL OF WORLD BUSINESS},
pages = {37--48},
title = {HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET},
url = {https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1988AD24300004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb},
volume = {23},
year = {1988}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AU  - YIP,GS
AU  - LOEWE,PM
AU  - YOSHINO,MY
EP  - 48
PY  - 1988///
SN  - 0022-5428
SP  - 37
TI  - HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET
T2  - COLUMBIA JOURNAL OF WORLD BUSINESS
UR  - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1988AD24300004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb
VL  - 23
ER  -

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