Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1940g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

European Study Tour - BUSI97035

Role

Course Leader

China Residency - BUSI97034

Role

Course Leader

International Business - BUSI97020

Aims

In an increasingly globalised world, most managers will have to deal with issues of international business at some stage of their careers. This course aims to prepare students for this role. A secondary objective is to help students to understand the differences between doing business in emerging markets and in developed markets.

The course deals with the major issues faced by companies in international business.  A central theme of the course is the continuing need to balance the competing dimensions of local adaptation and global integration. This means that international managers can neither fully adapt to the demands of local markets nor fully apply globally standardised models. The challenge in international business is how to reconcile local and global demands from both inside and outside the company. Similarly, international managers need to navigate the dilemma of recognising international differences in culture and behaviour while avoiding stereotyping. Special attention will be paid to strategies for and from emerging markets.
 

Role

Course Leader