BibTex format
@article{Pulver:2011:10.1152/advan.00045.2011,
author = {Pulver, SR and Cognigni, P and Denholm, B and Fabre, C and Gu, WXW and Linneweber, G and Prieto-Godino, L and Urbancic, V and Zwart, M and Miguel-Aliaga, I},
doi = {10.1152/advan.00045.2011},
journal = {ADVANCES IN PHYSIOLOGY EDUCATION},
pages = {384--392},
title = {Why flies? Inexpensive public engagement exercises to explain the value of basic biomedical research on <i>Drosophila melanogaster</i>},
url = {http://dx.doi.org/10.1152/advan.00045.2011},
volume = {35},
year = {2011}
}