Imperial College London


Business School

Assistant Professor of Marketing



+44 (0)20 7594 7571j.hattula Website




291Business School BuildingSouth Kensington Campus





Dr Johannes Hattula is Assistant Professor of Marketing at Imperial College Business School. He studied Business Administration at the University of Mannheim, Germany, and he holds a PhD from the University of St. Gallen, Switzerland. During his doctoral and postdoctoral studies, he spent several years abroad. Amongst others, he was visiting the Sauder School of Business at the University of British Columbia, Vancouver, Canada (2011-2012), and he was Visiting Fellow at the Yale School of Management at Yale University, New Haven, USA (2013/2014).

Johannes' research interests include managerial and consumer decision making as well as topics in the digital marketing space. His main focus is on cognitive processing such as information processing, preference certainty, preference construction and predictions, on the one hand, and the interplay between technology and decision making, on the other. In his research, he applies an interdisciplinary perspective, drawing primarily from (social) psychology, and methodologically, he employs especially experimental approaches and longitudinal methods.

His research work has been accepted for publication at the Journal of Marketing Research and the International Journal of Research in Marketing, and has been featured by business publications such as Harvard Business Review, Financial Times, and the MSI Marketing Science Institute. His research has been recognized by several awards and has been supported by several grants, for instance, from the Swiss National Science Foundation, the Basic Research Fund (University of St. Gallen), and the Max Planck Institute of Human Development.

Johannes teaches Marketing in Imperial’s MSc Management programme.

Selected Publications

Journal Articles

Hattula, Johannes D., 2015, Interview: Putting Yourself in the Customer's Shoes Doesn't Work, Harvard Business Review, Vol:93, ISSN:0017-8012, Pages:34-35

Hattula JD, Schmitz C, Schmidt M, et al., 2015, Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination, International Journal of Research in Marketing, Vol:32, ISSN:0167-8116, Pages:179-186

Hattula, Johannes D., Herzog, et al., 2015, Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences, Journal of Marketing Research, Vol:52, ISSN:1547-7193, Pages:235-252

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