BibTex format
@article{Marti:2012:10.1007/s10198-011-0333-z,
author = {Marti, J},
doi = {10.1007/s10198-011-0333-z},
journal = {The European Journal of Health Economics},
pages = {533--548},
title = {Assessing preferences for improved smoking cessation medications: a discrete choice experiment},
url = {http://dx.doi.org/10.1007/s10198-011-0333-z},
volume = {13},
year = {2012}
}