BibTex format
@article{Pitt:2018:10.1109/MTS.2018.2795091,
author = {Pitt, J},
doi = {10.1109/MTS.2018.2795091},
journal = {IEEE TECHNOLOGY AND SOCIETY MAGAZINE},
pages = {5--7},
title = {One at a Time, and All at Once The Benefits of Collective Action Can Begin with a Single Deed},
url = {http://dx.doi.org/10.1109/MTS.2018.2795091},
volume = {37},
year = {2018}
}