Imperial College London


Business School

Assistant Professor of Operations



+44 (0)20 7594 9851j.wu CV




382Business School BuildingSouth Kensington Campus





Jiahua Wu is an Assistant Professor at Imperial College Business School. He received his Ph.D. in Operations Management from Rotman School of Management, University of Toronto. He also holds a Master in Electrical and Computer Engineering from University of Toronto, and a Bachelor in Electronic Engineering from Tsinghua University. 

Jiahua's research interests include operations-marketing interface, behavioral decision-making, revenue management and supply chain management.

I am using DataCamp as part of my Logistics and Supply Chain Analytics class. Click here for the class page.



Hu M, Milner J, Wu J, 2016, Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence, Management Science, Vol:62, ISSN:0025-1909, Pages:867-879

Wu J, Shi M, Hu M, 2015, Threshold Effects in Online Group Buying, Management Science, Vol:61, ISSN:0025-1909, Pages:2025-2040

Hu M, Shi M, Wu J, 2013, Simultaneous vs. Sequential Group-Buying Mechanisms, Management Science, Vol:59, ISSN:0025-1909, Pages:2805-2822

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