Imperial College London


Business School

Associate Professor of Operations



+44 (0)20 7594 9851j.wu CV




382Business School BuildingSouth Kensington Campus





Jiahua Wu is an Associate Professor at Imperial College Business School. He received his Ph.D. in Operations Management from Rotman School of Management, University of Toronto. He also holds a Master in Electrical and Computer Engineering from University of Toronto, and a Bachelor in Electronic Engineering from Tsinghua University.  Jiahua's research interests include behavioral decision-making, revenue management and supply chain management.



Du L, Hu M, Wu J, 2021, Sales Effort Management Under All-or-Nothing Constraint, Management Science, ISSN:0025-1909

Du L, Hu M, Wu J, 2021, Sales effort management under all-or-nothing constraint, Management Science, ISSN:0025-1909

Valletti T, Wu J, 2020, Consumer profiling with data requirements: structure and policy implications, Production and Operations Management, Vol:29, ISSN:1059-1478, Pages:309-329

Hu M, Milner J, Wu J, 2016, Liking and following and the newsvendor: Operations and marketing policies under social influence, Management Science, Vol:62, ISSN:0025-1909, Pages:867-879

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