Imperial College London


Business School

Assistant Professor of Operations



+44 (0)20 7594 9851j.wu CV




382Tanaka BuildingSouth Kensington Campus





Jiahua Wu is an Assistant Professor at Imperial College Business School. He received his Ph.D. in Operations Management from Rotman School of Management, University of Toronto. He also holds a Master in Electrical and Computer Engineering from University of Toronto, and a Bachelor in Electronic Engineering from Tsinghua University. 

Jiahua's research focuses on modeling consumers' decision making under various online contexts with externalities, and studying the optimal policies and strategies for firms in response. His research investigates complicated, and often neglected, factors shaping the sales processes in digital economies, such as online group buying and social media, and proposes operational and marketing policies that optimize the processes.



Hu M, Milner J, Wu J, 2016, Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence, Management Science, Vol:62, ISSN:0025-1909, Pages:867-879

Wu J, Shi M, Hu M, 2015, Threshold Effects in Online Group Buying, Management Science, Vol:61, ISSN:0025-1909, Pages:2025-2040

Hu M, Shi M, Wu J, 2013, Simultaneous vs. Sequential Group-Buying Mechanisms, Management Science, Vol:59, ISSN:0025-1909, Pages:2805-2822

More Publications