Massimo is a Research Associate in Human Factors at the the NIHR London IVD Coop. He is a Product Design Engineer and he completed his PhD in Human-Centred Design at Brunel University London investigating cognitive differences in the adoption of technological devices between younger and older generations.
Prior to joining the Imperial College, Massimo has worked as a Research Assistant at Brunel University London with Cancer Research UK in promotion of physical activities in public spaces and in a catalyst grant exploring advanced strategies supporting the adoption and acceptance of assistive technologies for the ageing population.
He has worked on the European Project Light.Touch.Matters. contributing in the application of Human-Centred Design and qualitative research principles to investigate opportunities in the integration of Smart Materials into smart product interfaces so as to design intuitive and immediate interactions for health and wellbeing products.
His areas of interest and contribution include Inclusive Design and human-driven technology development.