Imperial College London

DrMirjamTuk

Business School

Associate Professor of Marketing
 
 
 
//

Contact

 

+44 (0)20 7594 9412m.tuk CV

 
 
//

Location

 

289Business School BuildingSouth Kensington Campus

//

Summary

 

Publications

Publication Type
Year
to

17 results found

Sweldens S, Tuk MA, Huetter M, How to study consciousness in consumer research, Journal of Consumer Research, ISSN: 0093-5301

Consumer research can benefit greatly from more insight in unconscious processes underlyingbehavior. Williams and Poehlman’s effort at more clearly conceptualizing consciousness and call for more research provides a welcome stimulus in this regard. At the same time, providing evidence for unconscious causation is fraught with methodological difficulties. We outline why it is vital to uphold standards of evidence for claims regarding unconscious processes, as it is precisely a lack of rigor on this front which has generated a countermovement by researchers sceptical of dual process models in general and unconscious processes in particular. We contend that the sceptics have offered valid causes for concern, which we leverage to formulate six concrete recommendations for future research on consciousness. Researchers should (1) specify the process level at which they claim evidence for unconscious processes, (2) not confuse unconscious influences with unconscious processes, (3) carefully choose between different operational definitions of awareness, (4) maximally satisfy four criteria for awareness measures, and (5) complement measurement with experimental manipulations of awareness. Finally, we recommend to (6) refrain from hard claims about unconscious causation that transcend the limitations of the evidence, recognizing that consciousness is a continuous construct.

JOURNAL ARTICLE

Sweldens S, Tuk MA, Huetter M, 2017, How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman, JOURNAL OF CONSUMER RESEARCH, Vol: 44, Pages: 266-275, ISSN: 0093-5301

JOURNAL ARTICLE

Tuk MA, Verlegh PWJ, Smidts A, Wigboldus DHJet al., 2015, The Informational Value of Dissimilarity in Interpersonal Influence, 2015 Association for Consumer Research, Publisher: Association for Consumer Research, Pages: 723-724

We show that advisees don't discount advice received from dissimilar advisors, but use this as information based on which they infermore general dissimilarity, including in the advice domain. Consequently, consumers contrast their opinions and choices away fromthose of dissimilar advisors. We show the cognitive nature of this process.

CONFERENCE PAPER

Tuk MA, Zhang K, Sweldens S, 2015, The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains, JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, Vol: 144, Pages: 639-654, ISSN: 0096-3445

JOURNAL ARTICLE

Verlegh PWJ, Ryu G, Tuk MA, Feick Let al., 2013, Receiver responses to rewarded referrals: the motive inferences framework, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, Vol: 41, Pages: 669-682, ISSN: 0092-0703

JOURNAL ARTICLE

Tuk MA, Zhang K, Sweldens S, 2012, Self-Control Spillover: Suppressing One Impulse Facilitates Simultaneous Control in Unrelated Domains., International Society for Consumer Psychology

CONFERENCE PAPER

Tuk MA, Zhang K, Sweldens S, 2012, Self-Control Spillover: Suppressing One Impulse Facilitates Simultaneous Control in Unrelated Domains, Association for Consumer Research

CONFERENCE PAPER

Verhoef PC, Pauwels K, Tuk MA, 2012, Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line., Journal of Product Innovation Management, Vol: 4, Pages: 559-572, ISSN: 0737-6782

JOURNAL ARTICLE

Tuk MA, Trampe D, Warlop L, 2011, Inhibitory Spillover: Increased Urination Urgency Facilitates Impulse Control in Unrelated Domains, PSYCHOLOGICAL SCIENCE, Vol: 22, Pages: 627-633, ISSN: 0956-7976

JOURNAL ARTICLE

Tuk MA, Trampe D, Warlop L, 2011, Inhibition Spillover: Sensations of Peeing Urgency Lead to Increased Impulse Control in Unrelated Domains., Association for Consumer Research

CONFERENCE PAPER

Tuk MA, Verlegh PWJ, Smidts A, Wigboldus DHJet al., 2009, Sales and sincerity: The role of relational framing in word-of-mouth marketing, JOURNAL OF CONSUMER PSYCHOLOGY, Vol: 19, Pages: 38-47, ISSN: 1057-7408

JOURNAL ARTICLE

Tuk MA, Verlegh PWJ, Smidts A, Wigboldus DHJet al., 2009, Interpersonal relationships moderate the effect of faces on person judgments, EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, Vol: 39, Pages: 757-767, ISSN: 0046-2772

JOURNAL ARTICLE

Tuk MA, Verlegh PWJ, Smidts A, Wigboldus DHJet al., 2009, The Impact of Social Categorization on Persuasion Attempts, 36th Annual Conference of the Association-for-Consumer-Research, Publisher: ASSOC CONSUMER RESEARCH, Pages: 596-597, ISSN: 0098-9258

CONFERENCE PAPER

De Langhe B, Sweldens S, Van Osselaer S, Tuk MAet al., 2008, The Emotional Information Processsing System is Risk Averse: Ego-depletion and Investment Behavior., Association for Consumer Research, Pages: 604-605

CONFERENCE PAPER

Tuk MA, 2008, Is Friendship Silent When Money Talks? How People Respond to Word-of-Mouth Marketing.

BOOK

Tuk MA, Verlegh PWJ, Smidts A, Wigboldus DHJet al., 2005, "Activation of Salesperson Stereotypes Affects Perceptions of Word-of-Mouth Referral", 32nd Annual Meeting of the Association-for-Consumer-Research, Publisher: ASSOC CONSUMER RESEARCH, Pages: 256-257, ISSN: 0098-9258

CONFERENCE PAPER

Verlegh PWJ, Verkerk C, Tuk MA, Smidts Aet al., 2004, Customers or sellers? The role of persuasion knowledge in customer referral, Conference of the Association-for-Consumer-Research (ACR 2003), Publisher: ASSOC CONSUMER RESEARCH, Pages: 304-305, ISSN: 0098-9258

CONFERENCE PAPER

This data is extracted from the Web of Science and reproduced under a licence from Thomson Reuters. You may not copy or re-distribute this data in whole or in part without the written consent of the Science business of Thomson Reuters.

Request URL: http://wlsprd.imperial.ac.uk:80/respub/WEB-INF/jsp/search-html.jsp Request URI: /respub/WEB-INF/jsp/search-html.jsp Query String: respub-action=search.html&id=00714613&limit=30&person=true