Imperial College London

Dr Omar Merlo

Business School

Assistant Professor
 
 
 
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Contact

 

+44 (0)20 7594 9112o.merlo

 
 
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Location

 

Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Publication Type
Year
to

16 results found

Merlo O, Eisingerich A, Shin HK, Britton RAet al., Overcoming the Dark Side of Customer Participation, Mit Sloan Management Review, ISSN: 1532-9194

JOURNAL ARTICLE

Merlo O, Eisingerich A, Auh S, Levstek Jet al., 2018, The benefits and implementation of performance transparency: The why and how of letting your customers 'see through' your business, BUSINESS HORIZONS, Vol: 61, Pages: 73-84, ISSN: 0007-6813

JOURNAL ARTICLE

Dong L, Eisingerich AB, Merlo O, 2017, Identity Work and Its Influence on Institutions: From Criminal to Success, Publisher: Academy of Management, Pages: 15355-15355, ISSN: 0065-0668

CONFERENCE PAPER

Eisingerich A, Merlo O, Heide J, Tracey Pet al., 2016, CUSTOMER SATISFACTION AND PURCHASE BEHAVIOR: THE ROLE OF CUSTOMER INPUT, 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Publisher: SPRINGER INT PUBLISHING AG, Pages: 220-220, ISSN: 2363-6173

CONFERENCE PAPER

Dong L, Merlo O, Eisingerich AB, Tracey Pet al., 2016, Inside the Black-Market: Managing and Maintaining Competing Institutional Logics in a Shadow Field, Publisher: Academy of Management, Pages: 14862-14862, ISSN: 0065-0668

CONFERENCE PAPER

Liu Y, Eisingerich AB, Auh S, Merlo O, Chun HEHet al., 2015, Service Firm Performance Transparency: How, When, and Why Does It Pay Off?, JOURNAL OF SERVICE RESEARCH, Vol: 18, Pages: 451-467, ISSN: 1094-6705

JOURNAL ARTICLE

Merlo O, Eisingerich AB, Auh S, 2014, Why Customer Participation Matters, MIT SLOAN MANAGEMENT REVIEW, Vol: 55, Pages: 81-88, ISSN: 1532-9194

JOURNAL ARTICLE

Merlo O, Eisingerich AB, Auh S, 2014, Why Customer Participation Matters, MIT SLOAN MANAGEMENT REVIEW, Vol: 55, Pages: 93-93, ISSN: 1532-9194

JOURNAL ARTICLE

Eisingerich AB, Auh S, Merlo O, 2014, Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms' Customer Satisfaction and Sales Performance, JOURNAL OF SERVICE RESEARCH, Vol: 17, Pages: 40-53, ISSN: 1094-6705

JOURNAL ARTICLE

Auh S, Merlo O, 2012, The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry, INDUSTRIAL MARKETING MANAGEMENT, Vol: 41, Pages: 861-873, ISSN: 0019-8501

JOURNAL ARTICLE

Merlo O, Lukas BA, Whitwell GJ, 2012, Marketing's reputation and influence in the firm, JOURNAL OF BUSINESS RESEARCH, Vol: 65, Pages: 446-452, ISSN: 0148-2963

JOURNAL ARTICLE

Merlo O, 2011, The influence of marketing from a power perspective, EUROPEAN JOURNAL OF MARKETING, Vol: 45, Pages: 1152-1171, ISSN: 0309-0566

JOURNAL ARTICLE

Merlo O, Auh S, 2009, The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance, MARKETING LETTERS, Vol: 20, Pages: 295-311, ISSN: 0923-0645

JOURNAL ARTICLE

Merlo O, Lukas BA, Whitwell GJ, 2008, Heuristics revisited: implications for marketing research and practice, MARKETING THEORY, Vol: 8, Pages: 189-204, ISSN: 1470-5931

JOURNAL ARTICLE

Merlo O, Bell SJ, Menguc B, Whitwell GJet al., 2006, Social capital, customer service orientation and creativity in retail stores, JOURNAL OF BUSINESS RESEARCH, Vol: 59, Pages: 1214-1221, ISSN: 0148-2963

JOURNAL ARTICLE

Bell SJ, Menguc B, Merlo O, 2004, Social capital, customer orientation and creativity in retail stores, International Conference on Service Systems and Service Management, Publisher: INTERNATIONAL ACADEMIC PUBLISHERS LTD, Pages: 844-849

CONFERENCE PAPER

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