BibTex format
@article{Merlo:2006:10.1016/j.jbusres.2006.09.021,
author = {Merlo, O and Bell, SJ and Menguc, B and Whitwell, GJ},
doi = {10.1016/j.jbusres.2006.09.021},
journal = {Journal of Business Research},
pages = {1214--1221},
title = {Social capital, customer service orientation and creativity in retail stores},
url = {http://dx.doi.org/10.1016/j.jbusres.2006.09.021},
volume = {59},
year = {2006}
}