BibTex format
@article{Merlo:2012:10.1016/j.jbusres.2011.03.002,
author = {Merlo, O and Lukas, BA and Whitwell, GJ},
doi = {10.1016/j.jbusres.2011.03.002},
journal = {Journal of Business Research},
pages = {446--452},
title = {Marketing's reputation and influence in the firm},
url = {http://dx.doi.org/10.1016/j.jbusres.2011.03.002},
volume = {65},
year = {2012}
}