Dr. Rajesh Bhargave is Assistant Professor of Marketing at Imperial College Business School. His research specialisation and current teaching are in the area of consumer behaviour.
Dr. Bhargave holds a B.B.A from the University of Texas at Austin and a Ph.D. in marketing from the Wharton School of the University of Pennsylvania. Prior to joining Imperial College London, he was on the faculty at the University of Texas at San Antonio.
Dr. Bhargave’s academic work has appeared in leading publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Psychological Science, and Journal of Personality and Social Psychology.
One area of Dr. Bhargave’s research has examined how evaluations and preferences for products are influenced by the social context in which consumers experience the product. This work has contrasted product consumption that takes place alone versus with other consumers, with a focus on the particulars of the shared consumption context.
Another area of Dr. Bhargave’s research concerns consumers’ judgment and decision-making. In this work, he focuses on how online tools and technology alter the way consumers decide between product choice options and how this affects consumers’ readiness to purchase.
Bhargave RP, Montgomery NV, Redden JP, 2018, Collective Satiation: How Coexperience Accelerates a Decline in Hedonic Judgments, Journal of Personality and Social Psychology, Vol:114, ISSN:0022-3514, Pages:529-546
Pena-Marin J, Bhargave R, 2016, Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefits, Journal of Consumer Psychology, Vol:26, ISSN:1057-7408, Pages:410-416
Bhargave R, Mantonakis A, White K, 2016, The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice, Journal of Marketing Research, Vol:53, ISSN:0022-2437, Pages:699-711
Bhargave R, Chakravarti A, Guha A, 2015, Two-stage decisions increase preference for hedonic options, Organizational Behavior and Human Decision Processes, Vol:130, ISSN:0749-5978, Pages:123-135