Imperial College London
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Dr. Rajesh Bhargave

Business School

Associate Professor of Marketing
 
 
 
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Contact

 

+44 (0)20 7594 6448r.bhargave CV

 
 
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Location

 

395Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Bhargave:2015:10.1002/bdm.1860,
author = {Bhargave, RP and Montgomery, NV},
doi = {10.1002/bdm.1860},
journal = {Journal of Behavioral Decision Making},
pages = {382--394},
title = {My Recency, Our Primacy: How Social Connection Influences Evaluations of Sequences},
url = {http://dx.doi.org/10.1002/bdm.1860},
volume = {28},
year = {2015}
}
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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - Individuals have many life experiences (e.g., work and vacations) that consist of a series of interconnected episodes (i.e., temporal sequences). Assessments of such experiences are integral to daily life in that they facilitate future planning and behaviors for individuals. Therefore, these experiences often culminate in evaluations of their global affect. Past work has shown that retrospective, affective evaluations of these sequences generally exhibit an “end effect,” whereby a sequence's end intensity—but not its start intensity—is disproportionately weighted. Yet, researchers have largely investigated experiences that occur alone. In contrast, many real-world experiences vary in their extent of social connection to others (e.g., working in an office with others versus alone in a cubicle). The present work fills this gap by showing the moderating role of social connection on how episodes are weighted in global affective ratings. Five studies involving two autobiographical experiences spanning several days each (workweek and spring break) and two brief simulated experiences show that high social connection leads to greater (lesser) weighting of the first (last) episode. To our knowledge, we are the first to demonstrate that these effects persist across different forms of social connection (i.e., interpersonal interaction versus semantic priming tasks) and are supported regardless of whether social connection occurs at encoding or retrieval of an experience.
AU  - Bhargave,RP
AU  - Montgomery,NV
DO  - 10.1002/bdm.1860
EP  - 394
PY  - 2015///
SN  - 0894-3257
SP  - 382
TI  - My Recency, Our Primacy: How Social Connection Influences Evaluations of Sequences
T2  - Journal of Behavioral Decision Making
UR  - http://dx.doi.org/10.1002/bdm.1860
VL  - 28
ER  -
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