BibTex format
@article{Sim:2012:10.1371/journal.pone.0032543,
author = {Sim, K and Cox, MJ and Wopereis, H and Martin, R and Knol, J and Li, MS and Cookson, WO and Moffatt, MF and Kroll, JS},
doi = {10.1371/journal.pone.0032543},
journal = {PLoS One},
pages = {e32543--e32543},
title = {Improved Detection of Bifidobacteria with Optimised 16S rRNA-Gene Based Pyrosequencing},
url = {http://dx.doi.org/10.1371/journal.pone.0032543},
volume = {7},
year = {2012}
}