Imperial College London
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DrStephenGreen

Faculty of Engineering, Dyson School of Design Engineering

Principal Teaching Fellow
 
 
 
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Contact

 

stephen.green Website

 
 
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Location

 

1st floor teaching officeDyson BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Green:2006:10.1080/15710880500478486,
author = {Green, S},
doi = {10.1080/15710880500478486},
journal = {Co-Design},
pages = {277--287},
title = {Defining West London A case study of the initial stages of a strategic place branding exercise},
url = {http://dx.doi.org/10.1080/15710880500478486},
year = {2006}
}
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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - Branding is widely recognised in many walks of life as an important element in how we perceive and interact with a product, service, organisation, or person, and increasingly, a place. In turn, organisations that have an economic or political interest in a place-brand are looking to develop and capitalise on their brand. This paper explores the general context of place-branding and gives the case study of the process that was followed to put in place the foundations of a brand for West London. Branding in the context of West London combines the opportunity and challenge of collaborating across a large geographic region and with a diverse range of stakeholders. This context presents a complex set of issues and requires collaboration between heterogeneous groups of stakeholders.
AU  - Green,S
DO  - 10.1080/15710880500478486
EP  - 287
PY  - 2006///
SP  - 277
TI  - Defining West London A case study of the initial stages of a strategic place branding exercise
T2  - Co-Design
UR  - http://dx.doi.org/10.1080/15710880500478486
ER  -
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