BibTex format
@article{Bhatti:2017:10.1136/bmjinnov-2016-000186,
author = {Bhatti, Y and Prime, M and Harris, M and Wadge, H and McQueen, J and Patel, H and Carter, A and Parston, G and Darzi, A},
doi = {10.1136/bmjinnov-2016-000186},
journal = {BMJ Innovations},
pages = {212--220},
title = {The search for the Holy Grail -- frugal innovation in healthcare from developing countries for reverse innovation to developed countries},
url = {http://dx.doi.org/10.1136/bmjinnov-2016-000186},
volume = {3},
year = {2017}
}