European Business Plan win

THE Ceres Power Team has upheld the Management School’s strong tradition of winning or being runners-up in the European Business Plan Competition, by claiming first prize in the 2001 challenge.

Their business plan, based on a patented new technology for fuel cells, has been developed by Professor Brian Steele and colleagues at Imperial. The company follows in the footsteps of the ‘Microtags’ team which won the competition in Barcelona in 1998.

Imperial also had success with goodmigrations.com and Mellon Hostels; both finished amongst the runners-up in the last two years.

Sue Birley, professor of entrepreneurship at the management school travelled with the team to Barcelona. "They did a fantastic job for what is potentially a world-beating technology. This collaboration between our scientists and our MBAs is very exciting."

l Professor Sandra Vandermerwe has been presented with the European Case Study Award of the Year for her case, Amazon.com.