Here are some examples of recently redesigned pages. These are examples of best practice in use of content types and presentation of information.
The Graduation website.
Grantham Institute - Climate Change and the Environment
Keep your eye out for the different content types used across the Imperial website and think about how they can influence your pages. Be mindful that some of the content types are restricted to special pages, (e.g. the home page), and you will not be able to use them on your page. As a starting pointing, consult the content types pages and when in doubt, consult your Faculty Web Officer.