Business School students

Key information

Duration: 1 year full-time
Start date: September 2018
LocationSouth Kensington
ECTS: 90 credits
MSc Strategic Marketing at Imperial College Business School
Apply now

Overview

Our MSc in Strategic Marketing examines the fundamentals of marketing strategy, new technologies and the marketing opportunities they present.

The one-year, full-time programme has a strong emphasis on real-life case studies to give you a true understanding of strategic marketing practice, preparing you for a marketing career in a range of businesses or entrepreneurial ventures.

Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, the programme aims to transform recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.

Study programme

Before the programme begins you will be expected to complete some online pre-study modules, designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.

The core modules of the programme start in the autumn term and continue into the spring and summer terms. Each module comprises of 20 hours of lectures and builds on previous experience while introducing new and challenging disciplines. You will examine marketing and strategy fundamentals, explore a range of topics in advanced marketing and strategy and apply this knowledge in the context of established companies and entrepreneurial ventures.

In the summer term, you will take part in a Marketing Consulting Project for a client organisation, allowing you to gain consulting experience and apply knowledge from the taught modules to the solution of a real business issue. You submit your project in early September.

Careers

Our graduates are well prepared for jobs in a wide range of industries in the UK, Europe and further afield, with employers including Apple, Google and Universal Music Group.

Professional accreditation

We are among a handful of business schools worldwide to achieve triple accreditation:

We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.

Structure

Modules shown are for the current academic year, and are subject to change depending on your year of entry.

Structure

Core modules

You complete the core modules below.

  • Applied Strategic Marketing Report
  • Branding
  • Consumer Behaviour
  • Digital Marketing
  • Entrepreneurial Strategy and Marketing Planning
  • Finance and Pricing Strategy
  • Induction
  • Marketing Analytics
  • Marketing Consulting Project
  • Marketing Decision Making
  • Marketing Strategy and Finance
  • Quantitative Services Marketing
  • Relationship Marketing
  • Strategic Product Management
  • Work Placement

Non-assessed modules

You complete the following modules but will not be assessed.

  • Accounting Primer
  • Career and Professional Development
  • Contemporary Marketing Practice I
  • Contemporary Marketing Practice II
  • Induction
  • Marketing Fundamentals
  • Plagiarism Awareness
  • Quantitative Skills Primer
  • Study Skills
  • Technology in Marketing

Research project

In the summer term, you complete a Consulting Project or a Work Placement, as well as an individual Applied Strategic Marketing Report.

The structure shown above is subject to College approval.

Teaching and assessment

Teaching methods

  • Case studies
  • Equipment/technique demonstrations
  • Formal presentations
  • Group work exercises
  • Interactive content including video and module quizzes
  • Lectures
  • On-line discussion forums
  • On-line lecture materials
  • Practical classes and field work
  • Pre-programme VLE modules
  • Seminars
  • Workshops

Assessment methods

  • Case Studies
  • Continuous assessments
  • Essays
  • Formal Presentations
  • Multiple Choice Tests              
  • Participation
  • Reports
  • Written Examinations/Tests 

Entry requirements

We welcome students from all over the world and consider all applicants on an individual basis.

For advice on the requirements for the qualifications listed here please contact the Department (details at the bottom of this page).

Entry requirements

Minimum academic requirement

Our minimum requirement is normally at least a 2.1 UK Honour's degree.

Additionally, you are expected to have a well-researched career plan with clear short and long term goals.

International qualifications

The academic requirement above is for applicants who hold or who are working towards a UK qualification. 

We also accept a wide variety of international qualifications. For guidance see our Country Index though please note that the standards listed here are the minimum for entry to the College. There is further detail available from the Business School website.

If you have any questions about admissions and the standard required for the qualification you hold or are currently studying then please contact the relevant admissions team.

English language requirement (all applicants)

All candidates must demonstrate a minimum level of English language proficiency for admission to the College.

For admission to this course, you must achieve the higher College requirement in the appropriate English language qualification. For details of the minimum grades required to achieve this requirement, please see the English language requirements for postgraduate applicants.

Non-academic requirements

Two references are also required.

How to apply

All applications for postgraduate taught degrees are made online via Apply.Imperial.

You can submit one application form per year of entry, and usually choose up to two courses.

How to apply

How to apply

All applicants must apply online.

You can apply to only this course, and it is not possible to make a second choice. When applying to other courses at the College, you will usually be able to apply for up to two courses.

Most courses don't have a formal closing date, but popular courses close when they are full, so you should apply early to avoid disappointment. There may also be funding deadlines that apply to you.

You will need to upload documents with your applications, which may include transcripts and degree certificates.

All of the Business School taught postgraduate programmes require payment of an application processing fee before an application can be submitted. Details of the cost can be found on the Business School website.

For full details on the online application process, or to start your application, please visit the How to Apply section of our website.

ATAS certificate

An ATAS certificate is not required for overseas students applying for this course.

Tuition fees and funding

The level of tuition fees you pay is based on your fee status, which we assess based on UK government legislation.

For more information on the funding opportunities that are available, please visit our Fees and Funding website.

Read more about scholarships specific to this degree on the Business School website.

Tuition fees

Tuition fees (Home and EU students)

2018 entry
£27,500

Fees are charged by year of entry to the College and not year of study.

Except where otherwise indicated, the fees for students on courses lasting more than one year will increase annually by an amount linked to inflation, including for part-time students on modular programmes. The measure of inflation used will be the Retail Price Index (RPI) value in the April of the calendar year in which the academic session starts e.g. the RPI value in April 2019 will apply to fees for the academic year 2019–2020. 

Tuition fees (Overseas and Islands students)

2018 entry
£27,500

Fees are charged by year of entry to the College and not year of study.

Except where otherwise indicated, the fees for students on courses lasting more than one year will increase annually by an amount linked to inflation, including for part-time students on modular programmes. The measure of inflation used will be the Retail Price Index (RPI) value in the April of the calendar year in which the academic session starts e.g. the RPI value in April 2019 will apply to fees for the academic year 2019–2020. 

Postgraduate Master's loan

If you are a Home or EU student who meets certain criteria, you may be able to apply for a Postgraduate Master’s Loan of up to £10,280 from the UK government. The loan is not means-tested, and you can choose whether to put it towards your tuition fees or living costs.

Scholarships

We offer a range of scholarships for postgraduate students to support you through your studies. Try our scholarships search tool to see what you might be eligible for.

There are a number of external organisations also offer awards for Imperial students, find out more about non-Imperial scholarships.

Accommodation and living costs

Living costs, including accommodation, are not included in your tuition fees.

You can compare costs across our different accommodation options on our Accommodation website.

A rough guide to what you might expect to spend to live in reasonable comfort in London is available on our Fees and Funding website.

Contact us

Business School

Got a question?

T: +44 (0)20 7589 5111
E: business.school@imperial.ac.uk

Social media

Join the conversation

Connect with us online via our social media channels on Facebook, Twitter, Instagram and Snapchat to join in the conversation about all things Imperial!

Get a first-hand account of what life at Imperial is really like by checking out our student blogs.
Prospectus

Order a prospectus

For more information about Imperial and the courses we offer, you can download a PDF of our prospectus or request a printed copy.

Further information

London Eye

Living in London

London’s fusion of culture and charm will give you a student experience unlike any other.

Students outside the Union

Student finance

Our tuition fees website has everything you need to know about funding your studies.

Students at graduation

International students

Imperial is proud to be the most international university in the UK, welcoming students from over 130 countries.