ThumbnailECTS: 90 credits
Start date: October 2017
Duration: 1 year full-time
Location: South Kensington

This course is now open to applications for 2017 entry.

This innovative programme examines the fundamentals of marketing strategy, new technologies, and the marketing opportunities they present.

About the course


This programme has a strong emphasis on real-life case studies in order to give you a true understanding of strategic marketing practice, preparing students for a marketing career in a range of established businesses or entrepreneurial ventures.

The course will be taught primarily by academics from the Business School, together with guest speakers from industry and the wider Imperial community, experts in their field.

Technology is an integral part of the MSc Strategic Marketing programme. It will include a range of teaching innovations that will enhance your learning and bring digital media, and in particular social media, into the classroom.

Student assignments will be submitted as wikis when appropriate and all material will be provided digitally rather than on paper.

Websites will be used in a learning context, but students will also be required to develop a website as part of their business plan.


We are among a handful of business schools worldwide to achieve triple accreditation from Association of MBAs (AMBA)Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS).


Modules shown are for the current academic year, and are subject to change depending on your year of entry.

Core modules

  • Applied Strategic Marketing Report
  • Branding
  • Consumer Behaviour
  • Digital Marketing
  • Induction
  • Integrated Marketing Communications
  • Marketing Analytics
  • Marketing Consulting Project
  • Marketing Decision Making
  • Marketing Plan Competition
  • Marketing Strategy and Finance
  • Pricing
  • Quantitative Services Marketing
  • Relationship Marketing
  • Strategic Product Management
Non-assessed modules
  • Accounting Primer
  • Career and Professional Development
  • Contemporary Marketing Practice I
  • Contemporary Marketing Practice II
  • Marketing Fundamentals
  • Plagiarism Awareness
  • Quantitative Skills Primer
  • Study Skills

Teaching and assessment


  • Case studies
  • Equipment/technique demonstrations
  • Formal presentations
  • Group work exercises
  • Lectures
  • Practical classes and field work
  • Seminars
  • Workshops


  • Case Studies
  • Continuous assessments
  • Essays
  • Formal Presentations
  • Multiple Choice Tests
  • Participation
  • Reports
  • Written Examinations

Staff expertise

The Imperial College Business School has over 60 academics, 10 teaching fellows and 20 researchers supporting teaching and research across the School.

Entry requirements

Minimum academic requirement

First or Upper Second Class Honours degree (or international equivalent), in business studies, marketing, economics, psychology, communications or a closely related subject.

International qualifications

The academic requirement above is for applicants who hold or who are working towards a UK qualification. 

We also accept a wide variety of international qualifications. For guidance see our Country Index though please note that the standards listed here are the minimum for entry to the College.

If you have any questions about admissions and the standard required for the qualification you hold or are currently studying then please contact the relevant admissions team.

English language requirements

All candidates must demonstrate a minimum level of English language proficiency for admission to the College.

For admission to this course, you must achieve the higher College requirement in the appropriate English language qualification. For details of the minimum grades required to achieve this requirement, please see the English language requirements for postgraduate applicants.

Fees and funding

Home and EU students

2017 entry:


Islands and overseas students

2017 entry:


Government funding

The level of tuition fees you pay is based on your fee status, which we assess based on UK government legislation.

If you are a Home or EU student who meets certain criteria, you can apply for a Postgraduate Master’s Loan of up to £10,000 from the UK government for programmes beginning in October 2016. The loan is not means-tested, and you can choose whether to put it towards your tuition fees or living costs. 

Funding from Imperial


We offer a range of scholarships for postgraduate students to support you through your studies. Try our scholarships search tool to see what you might be eligible for.

For more information on the Postgraduate Master's Loan scheme and other funding opportunities that are available, please visit our Fees and Funding website.

How to apply

All applicants must apply online.

For full details on the online application process, or to start your application, please visit the How to Apply section of our website.

You can usually apply for up to two courses, although your second choice will only be considered if your first-choice application is unsuccessful.

Most of our postgraduate courses don't have a formal closing date, but popular courses close when they are full. We therefore recommend applying early to avoid disappointment, especially students who will also be applying for funding or applying for a visa.

You will need to upload documents with your applications, which may include transcripts and degree certificates.

Offer holders will need to pay a deposit to secure your place. This will be deducted from the balance of your tuition fees.

ATAS Certificate
An ATAS certificate is not required for overseas students applying for this course.