MSc students at the Business school

Duration: 1 year full-time
Start date: October 2017
LocationSouth Kensington
ECTS: 90 credits

This course is now open to applications for 2017 entry.

This innovative programme examines the fundamentals of marketing strategy, new technologies, and the marketing opportunities they present.

About the course


This programme has a strong emphasis on real-life case studies in order to give you a true understanding of strategic marketing practice, preparing students for a marketing career in a range of established businesses or entrepreneurial ventures.

The course will be taught primarily by academics from the Business School, together with guest speakers from industry and the wider Imperial community, experts in their field.

Technology is an integral part of the MSc Strategic Marketing programme. It will include a range of teaching innovations that will enhance your learning and bring digital media, and in particular social media, into the classroom.

Student assignments will be submitted as wikis when appropriate and all material will be provided digitally rather than on paper.

Websites will be used in a learning context, but students will also be required to develop a website as part of their business plan.


Modules shown are for the current academic year, and are subject to change depending on your year of entry.

During the programme you will study twelve core modules. The Marketing Core consists of six modules that provide a broad business understanding for students as a foundation for the focused study of marketing.

The Marketing Platform consists of six modules that deepen your understanding of marketing. You will also undertake a number of practical exercises such as the Marketing Consulting Project and the Marketing Plan Competition.

Core courses

  • Marketing Fundamentals
  • Consumer Behaviour
  • Branding
  • Digital Economy
  • Marketing and Innovation
  • New Challenges in Marketing I
  • Online Technology in Marketing (online course)
  • Relationship Marketing
  • Digital and Interactive Marketing
  • Services Marketing
  • Pricing
  • Market Analytics
  • New Challenges in Marketing II
  • Entrepreneurship
  • Marketing Plan Competition
  • Marketing Consulting Project
  • Marketing Essay

Entry requirements

Academic requirements

For the academic requirements for this course please see the Imperial College Business School website.

International qualifications

We accept a wide variety of international qualifications. Please see the Business School's International Entry Requirements for guidance. 

English language requirements

All candidates must demonstrate a minimum level of English language proficiency for admission to the College.

For admission to this course, you must achieve the higher College requirement in the appropriate English language qualification.

For details of the minimum grades required to achieve this requirement, please see the English language requirements for postgraduate applicants.

Fees and funding

Home and EU students

2017 entry:


Islands and overseas students

2017 entry:


Government funding

The level of tuition fees you pay is based on your , which we assess based on UK government legislation.

If you are a Home or EU student who meets certain criteria, you can apply for a Postgraduate Master’s Loan of up to £10,000 from the UK government for programmes beginning in October 2016. The loan is not means-tested, and you can choose whether to put it towards your tuition fees or living costs. 

Funding from Imperial


We offer a range of scholarships for postgraduate students to support you through your studies. Try our scholarships search tool to see what you might be eligible for.

For more information on the Postgraduate Master's Loan scheme and other funding opportunities that are available, please visit our Fees and Funding website.

How to apply

All applicants must apply online.

Most courses don't have a formal closing date, but popular courses close when they are full, so you should apply early to avoid disappointment. There may also be funding deadlines that apply to you.

You will need to upload documents with your applications, which may include transcripts and degree certificates.

Offer holders will need to pay a deposit to secure your place. This will be deducted from the balance of your tuition fees.

For full details on the online application process, or to start your application, please visit the How to Apply section of our website.

ATAS Certificate

An ATAS certificate is not required for overseas students applying for this course.

Find out more

Visit the Imperial College Business School website to: